Responsibilities

• Vendor Management & Execution – Review current vendor workstreams (link building + content) to understand what is in flight and identify any gaps or risks
• Vendor Management & Execution – Serve as the primary point of contact for external vendors
• Vendor Management & Execution – Ensure deliverables are on track, high quality, and aligned with strategy
• Vendor Management & Execution – Provide clear direction and feedback on:\n- Link acquisition quality and relevance\n- Content topics, briefs, and optimization opportunities
• Vendor Management & Execution – Identify opportunities to improve vendor output and efficiency
• Technical SEO – Review current technical SEO initiatives and site health (crawlability, indexing, performance)
• Technical SEO – Monitor and flag any critical issues or regressions
• Technical SEO – Partner with Engineering as needed to prioritize and resolve issues
• Technical SEO – Validate technical implementations (schema, internal linking, site structure)
• Technical SEO – Ensure SEO best practices are maintained during site or product changes
• On-Page Optimization – Audit existing priority pages and ongoing optimization efforts
• On-Page Optimization – Identify gaps and opportunities across:\n- Metadata (titles, descriptions)\n- Content structure and keyword alignment\n- Internal linking
• On-Page Optimization – Partner with content and product teams to implement updates
• LLM / AI Search Visibility – Assess current visibility across AI-driven search surfaces (e.g., ChatGPT, Gemini, Perplexity)
• LLM / AI Search Visibility – Identify opportunities to improve brand and product presence
• LLM / AI Search Visibility – Partner with content vendors to shape content that improves LLM discoverability
• LLM / AI Search Visibility – Stay current on evolving best practices and apply learnings
• Reporting & Insights – Review existing dashboards and reporting frameworks to ensure accuracy and clarity
• Reporting & Insights – Provide a weekly performance snapshot including: Executive Summary, Traffic trends, Rankings (priority keywords/pages), Key wins, risks, and changes in performance
• Reporting & Insights – Call out major shifts (algorithm updates, ranking changes, etc.) and Deliver clear, actionable insights — not just reporting

Requirements

• 5+ years of hands-on SEO experience with a D2C company (in-house or agency)
• Strong experience across:
• Technical SEO
• On-page optimization
• Content strategy
• Experience with AI/LLM search trends
• Proven ability to quickly audit and take ownership of in-flight work
• Experience managing external vendors
• Strong analytical skills — able to translate data into action

Preferred

• Experience with ecommerce or marketplace businesses
• Experience working cross-functionally with Product and Engineering
• Familiarity with tools like Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog