Responsibilities

• Monitor and improve the technical SEO health of assigned Career Certified websites, including crawling, indexation, canonicalization, redirects, XML sitemaps, robots directives, and site performance.
• Identify technical issues that may limit search engine discovery, crawling, rendering, or indexing and work with web teams to resolve them.
• Implement and maintain structured data.
• Review site architecture, URL structure, navigation, and internal linking to improve crawlability, topical relationships, and organic visibility.
• Support website migrations, redesigns, CMS changes, and new site or brand launches with SEO requirements, QA, and post-launch monitoring.
• Diagnose unexpected traffic, ranking, or indexing changes and identify likely causes.
• Conduct keyword research and search intent analysis across Career Certified's industries, products, states, license types, and customer journeys.
• Build and maintain keyword and topic maps that connect search demand to the right pages and content types.
• Identify organic growth opportunities across commercial, category, product, educational, and informational searches.
• Optimize title tags, meta descriptions, headings, page copy, internal linking, and other on-page elements.

Requirements

• 5+ years of hands-on SEO experience across technical SEO, content optimization, keyword research, and organic performance analysis.
• Demonstrated experience diagnosing and resolving technical SEO issues rather than simply identifying them.
• Strong understanding of how search engines crawl, render, index, rank, and surface web content.
• Experience building SEO strategies across large websites, multiple brands, multiple clients, or complex product portfolios.
• Experience using data from Google Search Console and GA4 to identify problems and opportunities.
• Hands-on experience with Ahrefs, Semrush, Screaming Frog, Sitebulb, or similar SEO platforms.
• Practical experience testing GEO, AEO, LLM optimization, or AI search visibility strategies.
• Ability to explain what you have tested in AI search, what you measured, and what you learned.
• Comfortable working in an area where best practices are still developing and many industry claims have not been proven.
• Comfortable owning execution on a lean team without requiring a large support structure.

Preferred

• Familiarity with exam cycles, regulatory seasonality, or state-specific licensing content preferred.
• Experience and comfort with BigQuery, Looker Studio/Data Studio, SQL, and log file analysis preferred.
• High level of comfort working with large SEO datasets preferred.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• 401(k) Plan Participation
• Additional Ancillary Benefits