Own the organic growth strategy across SEO and AI discovery platforms.

• Share of Model: Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
• SEO Strategy: Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
• Discovery & Research: Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
• Cross-Functional Collaboration: Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
• Monitoring & Insight: Monitor and analyze search rankings, website performance, and user behavior， translating insights into clear action items
• Quality & Optimization: Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
• Industry Awareness: Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends

Requirements

• 3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
• Startup experience with hands-on SEO and GEO is a strong plus
• Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
• Hands-on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
• Solid understanding of content marketing, link-building strategies, and technical SEO fundamentals
• Strong interest in AI, search innovation, and content creation
• Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers
• Bilingual in English and Chinese

Preferred

• Experience with Generative Engine Optimization or AI-driven discovery platforms

Benefits

• 401(k) matching
• Health insurance: medical, vision, and dental
• Paid time off (PTO): vacation, sick, and holidays
• On-site gym/pool and game rooms
• Employee discount
• Coffee and snacks