SEO, GEO & Content Strategist at RPI Print | Tukwila, WA | $72K/yr – $82K/yr

RPI Print

SEO, GEO & Content Strategist

Tukwila, WA (Remote)

$72K/yr – $82K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive AI-enabled search visibility by creating and optimizing commercial content, schemas, and retrieval-focused assets; coordinate technical SEO, content roadmap, and outreach while monitoring AI citation performance and competitive visibility.

Build and optimize commercial pages and answer blocks for AI retrieval across major platforms.
Implement and validate schema, internal linking, and technical SEO audits to improve AI-powered visibility.
Align content roadmap with customer personas and collaborate with Engineering/Marketing for consistent messaging and outreach.

Job Description

Responsibilities

Write and optimize commercial pages
Produce finished content pieces designed for both organic SEO and AI citation.
Develop answer blocks, FAQ sections, and structured content optimized for LLM retrieval across ChatGPT, Gemini, Perplexity, and Claude.
Create internal linking strategies that transfer authority from blog content to commercial pages.
Run monthly AI search and prompt testing to evaluate visibility across AI-powered search platforms and Google AI responses.
Track AI citation performance using Semrush; document patterns and gaps in shared tracking.
Build and test answer-block content specifically designed for AI retrievability.
Monitor competitor AI visibility and surface strategic insights
Validate schema implementations for AI search optimization.
Conduct monthly technical SEO audits using Semrush: schema coverage, indexation, Core Web Vitals, crawlability, and internal linking opportunities.

Requirements

3-5 years of SEO experience with hands-on content writing and commercial page optimization.
Strong commercial copywriting ability. You'll write conversion-focused page copy, not just blog content.
Experience with PR outreach, media relations, or backlink building strategies; comfortable pitching journalists and industry publications.
Content strategy experience: developing content roadmaps, identifying gaps, and aligning content to business objectives.
Technical SEO fundamentals: schema markup, metadata, internal linking, and working understanding of Core Web Vitals.
Proficiency with enterprise SEO platforms (Semrush, Ahrefs, or equivalent), Google Analytics 4, and Google Search Console.
Comfort working in emerging disciplines where best practices are still being written.
Experience with AI search optimization (AEO/GEO) or prompt engineering a strong plus.
Background in SaaS, eCommerce, marketplace, or self-publishing/print-on-demand industries a plus.
Existing relationships with self-publishing industry journalists, bloggers, or publications a plus.
Familiarity with WordPress, Semrush, Ahrefs, and Google Search Console
Bachelor's degree in marketing, communications, English, journalism, or a related field, or equivalent professional experience.

Preferred

Experience with AI search optimization (AEO/GEO) or prompt engineering a strong plus.
Background in SaaS, eCommerce, marketplace, or self-publishing/print-on-demand industries a plus.
Existing relationships with self-publishing industry journalists, bloggers, or publications a plus.
Familiarity with WordPress, Semrush, Ahrefs, and Google Search Console

Benefits

RPI Print

At RPI, we're driven by a common belief in the unique ability of tangible, tactile and engaging personalized print to make real connections between people, businesses and their customers in ways that expand markets and build brands. For more than 30 years in locations in the US and Europe, we've enabled our customers to do just that. As business-to-business providers, we’re about showcasing your brand (not our own) and we work hard to earn that privilege every day through commitment to exceptional quality, scalability, innovation and reliability. For more information, please visit www.rpiprint.com.

Founded in 1979

Seattle, Washington, USA

184 employees (13 in marketing)

www.rpiprint.com