SEO, GEO, AEO & Web Development Specialist

Responsibilities

• SEO, GEO & AEO Strategy and Execution
• Develop and execute comprehensive SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) strategies across all Black Diamond service lines, branches, and franchise markets.
• Improve visibility across traditional search engines, Google AI Overviews, ChatGPT, Perplexity, and other emerging AI-powered search platforms.
• Conduct keyword research, competitive analysis, and content gap assessments to identify opportunities for increased rankings, visibility, and qualified lead generation.
• Optimize website content, service pages, location pages, and site architecture for traditional search, local search, and AI-powered discovery.
• Implement technical SEO improvements, including metadata, structured data/schema markup, internal linking, indexing, crawlability, and Core Web Vitals.
• Develop and execute local SEO strategies to improve Google Map Pack rankings and visibility across targeted service areas.
• Collaborate with the creative marketing team to guide SEO-driven content development, including blogs, FAQs, and educational resources.
• Monitor organic rankings, AI search visibility, website traffic, and competitive performance using SEMrush, Google Search Console, and other analytics tools.
• Identify performance changes, diagnose ranking or visibility issues, and proactively implement improvements to increase organic traffic, qualified leads, and conversions.

Requirements

• 5+ years of experience in digital marketing, marketing technology, or similar role
• Strong experience in SEO (technical, on-page, and local SEO)
• Proven experience managing paid media campaigns (Google Ads, PPC, LSA)
• Experience with website platforms such as WordPress and/or Webflow
• Strong analytical skills with experience in reporting tools (Looker Studio preferred)
• Experience with conversion tracking, tagging, and analytics platforms
• Working knowledge of APIs, data integrations, and marketing systems
• Coding experience (HTML, CSS, JavaScript required; additional languages a plus)
• Ability to manage multiple projects and priorities in a fast-paced environment

Preferred

• Strong front-end web development and technical troubleshooting experience, with the ability to implement and maintain marketing-related website functionality, tracking, integrations and landing pages.
• Experience in home services or multi-location businesses
• Familiarity with tools such as SEMrush, Google Search Console, Google Tag Manager
• Experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, etc.)
• Understanding of attribution modeling and lead tracking systems
• Experience conducting technical website audits and implementing recommendations without external development support.
• Familiarity with Google Business Profile verification, reinstatement, and local listing management.
• Demonstrated success increasing non-branded organic traffic and improving local search market