SEO Director

Responsibilities

• SEO Strategy & Execution: Develop and define the overarching SEO strategy for each client, ensuring all SEO initiatives align with their business goals and growth plans. Oversee strategic planning, execution, and refinement of on-site and off-site SEO tactics across all accounts.
• Team Leadership & Culture: Lead and mentor the SEO team (such as SEO Managers and Strategists), establishing clear performance benchmarks, enforcing best practices, and fostering a culture of innovation, accountability, and continuous improvement.
• Technical SEO & Audits: Conduct comprehensive SEO audits and implement technical improvements such as site architecture optimization, page speed enhancements, Core Web Vitals compliance, schema implementation, and mobile responsiveness to ensure crawlability and indexability.
• On-Page SEO & Content Strategy: Guide keyword research, content optimization, metadata structure, and content recommendations. Collaborate with internal teams to build scalable link-building and content strategies that elevate organic rankings and increase relevant traffic.
• Local SEO Focus: Lead the local SEO strategy by implementing geo-targeted tactics, including Google Business Profile optimization, citation management, and hyperlocal content creation. Ensure that clients with multiple locations have SEO strategies tailored to local search behavior and international nuances where applicable.
• AI-Powered SEO Innovation: Leverage emerging AI tools and automation to enhance content development, keyword research, internal linking, and data analysis while staying within current search engine policies. Stay ahead of industry developments, including AI Overviews, SGE, and generative search platforms.
• Performance Monitoring & Analytics: Track and analyze SEO performance across all accounts using platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other enterprise tools. Report on key KPIs including traffic, keyword rankings, click-through rate, and conversions. Use insights to refine strategies and respond to algorithm updates.
• Cross-Functional Collaboration: Partner with internal teams in content, design, development, and strategy to ensure SEO is integrated into all marketing efforts. Act as the agency-wide SEO advocate and embed best practices into campaign planning, website builds, and content execution.
• Future-Proofing for AI Search & Generative Results: Track and test emerging SERP changes and AI search platforms such as Perplexity, SGE, and ChatGPT Search. Pilot innovative approaches to structured data, schema for generative content citation, and brand visibility within AI-generated answers. Build and test frameworks for new success metrics inside AI-driven search environments.

Requirements

• 8-12 years of hands-on SEO experience with proven success leading strategy across technical, content, and local SEO.
• Several years in a leadership or director-level role managing SEO teams and overseeing performance across multiple clients or large websites.

Preferred

• Bachelor’s degree in marketing, digital media, computer science, or related field preferred. Google Analytics or relevant SEO certifications are a plus.
• Experience leveraging AI in SEO workflows, including content scaling, keyword clustering, intent analysis, and automated internal linking.
• Strong data analysis skills and expert-level proficiency in GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools.
• Strong project management skills with experience coordinating cross-functional collaboration across content, development, and creative teams.
• Confident communicator with the ability to clearly explain strategy and performance to internal teams and client stakeholders at all levels.
• Demonstrated ability to generate meaningful business impact through organic strategy, including ranking improvements, traffic growth, and conversion lift.

Benefits

• Continuous training and professional development
• We offer a full benefits package including medical, dental, vision, supplement insurance plans, and a 401K with company match
• Hybrid schedule with weekly work from home on Wednesdays
• Fully stocked beverage fridge and snack bar to keep you fueled throughout the day
• Monthly team outings to connect, unwind, and have fun together
• On-site gym for convenient workouts before work, during lunch, and after