Description

The SEO & Digital Marketing Specialist leads search optimization across our multi-campus education group and supports broader digital marketing efforts across all locations. This hands-on role owns on-page and technical SEO, manages landing pages and website updates, ensures accurate lead tracking from click to conversion, and grows into managing paid campaigns across Google Ads, Meta, TikTok, and Reddit over time. Success in this position is measured by improved organic rankings, increased qualified lead volume, clean conversion tracking across every campus website, and lower cost per lead as paid campaign responsibilities expand. This role supports the marketing department's overall goal of driving enrollments and increasing brand visibility across all campuses and business units. 

Essential Duties and Responsibilities: 

• Manages on-page SEO, including meta titles, descriptions, headers, internal linking, and image optimization. 
• Conducts ongoing keyword research for program and location-based searches across all campuses. 
• Optimizes program pages and landing pages for both search visibility and conversions. 
• Performs regular SEO audits and monitors keyword rankings, technical SEO health, and site performance. 
• Improves page speed, mobile usability, and overall website structure. 
• Manages and optimizes Google Business Profiles for each campus location. 
• Edits and updates website pages across company platforms, including WordPress and AI-built sites such as Lovable. 
• Builds and optimizes landing pages for marketing campaigns and program launches. 
• Uses Google Analytics 4 (GA4) to analyze traffic, lead flow, and conversion performance. 
• Uses Google Tag Manager (GTM) to set up, verify, and troubleshoot tracking. 
• Ensures forms, calls, and lead conversions are tracking accurately across every campus. 
• Identifies and resolves website and tracking issues quickly. 
• Supports and eventually manages Google Ads (PPC) campaigns as the primary lead generation channel, with additional campaigns on Meta, TikTok, and Reddit. 
• Writes, tests, and iterates ad copy, headlines, and landing page variations. 
• Monitors key marketing metrics, including cost per lead, conversion rates, and traffic sources. 
• Builds and maintains internal reporting on SEO and marketing performance across channels. 
• Provides clear, actionable insights to marketing leadership on what is working and what is not. 
• Performs other duties as assigned. 

AN EQUAL OPPORTUNITY EMPLOYER. Mikhail Education Corporation, LLC. is an Equal Opportunity Employer and service provider for all individuals, including those with disabilities. Mikhail Education Corporation does not discriminate against any person, but rather bases all employment decisions on an individual’s demonstrated, job-related ability, skill, and knowledge. It is our policy to provide equal employment opportunities for all without regard to mental or physical disability, genetic information of any individual or of his/her family, race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, veteran status, or any other protected class. Equal opportunity is also provided in assignments, training, compensation, transfers, promotions, classification, referral, benefit programs, and discharge. 

Requirements

• Associate or Bachelor's degree in Marketing, Communications, Business, or related field preferred. 
• Two or more years of hands-on experience with on-page and technical SEO for lead generation websites. 
• Strong keyword research skills and experience optimizing for both local and program or service-based searches. 
• Experience managing Google Business Profiles and local SEO for multi-location businesses. 
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM). 
• Hands-on experience editing and maintaining websites (WordPress, AI builders such as Lovable, or similar). Comfort with adopting new tools quickly is essential. 
• Working knowledge of Google Ads (PPC) and Meta Ads, with the ability to grow into managing campaigns across both. 
• Strong understanding of how SEO, paid search, landing pages, and conversion tracking work together. 
• Basic understanding of HTML and CSS. 
• Strong analytical mindset and ability to make decisions based on performance data. 
• Familiarity with modern AI tools used in digital marketing workflows, such as ChatGPT, Gemini, Claude, or similar platforms. 
• Familiarity with SEO tools such as Google Search Console, SEMrush, or Ahrefs is preferred. 
• Experience in lead generation marketing for education, healthcare, or other regulated industries preferred. 
• Experience supporting multi-location businesses preferred.