Responsibilities

• Research and develop content topics aligned with SEO, AEO, and GEO goals, including keywords, questions & answers, and local happenings.
• Create and maintain content calendars focused on AI search opportunities.
• Write clear, engaging, and accurate blog posts, guides, FAQs, and resource pages optimized for SEO, AEO, and GEO.
• Structure content for AI extraction using headings, summaries, FAQs, bullet lists, tables, and concise answer blocks.
• Incorporate semantic and entity-focused writing to help AI systems understand topics, relationships, and brand authority.
• Adapt tone and format for best authority scoring while maintaining brand voice.
• Optimize on-page elements (titles, meta descriptions, headers, internal links, schema recommendations) for both search engines and AI engines.
• Create content that is likely to be quoted, summarized, or cited by the AI system.
• Use question-based and conversational phrasing that aligns with how users interact with AI search tools and voice assistants.
• Collaborate with the AI & SEM Analyst to identify high-intent queries and emerging AI-driven search trends, ensuring content is optimized across both paid and organic discovery surfaces.
• Work with AI & SEM Analyst to integrate into new IT modernization of raveis.com.
• Review performance metrics such as organic traffic, rankings, engagement, and conversions to inform future content.
• Monitor emerging patterns in AI search results (featured snippets, AI overviews, generative answers) and adjust content accordingly.
• Run content refreshes and rewrites to keep articles current, accurate, and competitive in AI-driven search environments.
• Stay current on trends in SEO, AEO, GEO, and AI search platforms, and translate these trends into actionable content strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or English preferred.
• Proven experience (2–4+ years) creating SEO-optimized content (blog posts, guides, landing pages, FAQs) for digital audiences.
• Strong understanding of: - SEO fundamentals (keyword research, on-page optimization, search intent, internal linking). - Answer Engine Optimization (featured snippets, People Also Ask, FAQs, voice search). - Generative Engine Optimization concepts (AI search behavior, AI citations, entity-first content).
• Excellent writing and editing skills with the ability to explain complex topics clearly and concisely.
• Familiarity with content management systems (e.g., WordPress, Webflow, or similar).
• Comfort using SEO/content tools (e.g., keyword research, SERP analysis, basic analytics).
• Ability to write in a structured, skim-able format that works well for both humans and AI summarization.
• Ability to multi-task, manage deadlines, and prioritize multiple projects
• Work hours: 9-5 Monday-Friday, at William Raveis, Shelton, CT headquarters
• Pay: $70,000.00 - $85,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance