Responsibilities

• Conduct keyword research to identify relevant and high-volume search terms.
• Optimize website content, including page titles, meta descriptions, header tags, and body copy, to improve search engine rankings.
• Build high-quality backlinks from reputable websites to increase domain authority and improve search visibility.
• Analyze website traffic and performance data using tools like Google Analytics and Search Console to identify areas for improvement.
• Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead of the curve.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with the marketing team to ensure SEO efforts are integrated with other marketing activities.
• Provide regular reports on SEO performance and progress.
• Assist with the implementation of technical SEO recommendations, such as site speed optimization and schema markup.
• Research and recommend new SEO tools and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 1 year of experience in SEO.
• Proven track record of increasing website traffic through organic search optimization.
• Experience with keyword research and analysis.
• Experience with on-page and off-page optimization techniques.
• Experience with Google Analytics and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, and Moz.
• Strong understanding of SEO best practices.
• Ability to develop and implement SEO strategies.
• Ability to analyze data and identify trends.