Senior SEO Manager →
Whitecap SEO
USA (Remote)
$100K/yrAgencyFull-timeSenior level
7 hrs ago
SEO & Content Strategist
Worthington, OH (Remote)
$80K/yr – $100K/yrMid Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own SEO and content strategy for a veterinary network, turning search data into traffic and relevance across local hospital pages.
- Content-led SEO: shape the structure and topics to improve long-tail visibility and surgeon/pet-owner intent alignment.
- Channel alignment: partner with paid/social to ensure cohesive keyword targeting and messaging across platforms.
- Performance, insights, and experimentation: monitor trends, test content changes, and tie results to business impact.
Job Description
Responsibilities
- SEO/AEO & Content Strategy (Primary Focus)
- Develop and implement a content-led SEO/AEO strategy for MedVet to enhance online visibility, demonstrate veterinary expertise, and drive highly relevant traffic.
- Monitor and optimize the local search presence across our network of hospitals.
- Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
- Improve existing content and spearhead the development of new content, ensuring alignment with pet parent needs and veterinary professionals.
- Collaborate with content writers, designers, web developers, and other marketing team members to craft relevant website content experiences that drive engagement and brand preference.
- Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
- Analyze organic performance, identify key trends, report on impact, and spot opportunities to enhance content efforts.
- Stay ahead of LLM-powered search evolution, ensuring content adapts to all platforms where people now search.
- Broader Digital Marketing: Partner with external agency to align SEO/AEO and paid search strategies, ensuring cohesive keyword targeting and messaging across channels.
- Support the development of integrated digital marketing campaigns that span organic, paid, and social channels.
- Contribute to marketing measurement and attribution efforts, helping connect digital touchpoints to business outcomes.
- Identify emerging trends and timely opportunities using search and market insights to inform broader marketing strategies.
- Provide input on website optimization, landing page development, and user experience improvements.
MedVet
MedVet is the leading veterinarian owned and led network of specialty and emergency hospitals dedicated to delivering exceptional care and a deeply supportive experience to pets and their loving families, referring veterinarians, and team members. For more than 35 years, MedVet’s empathetic, insightful, and driven team of expert caregivers has helped the organization grow to be the preferred choice for high quality, compassionate care, proudly serving more than 500,000 patients each year in communities throughout the United States. Our caregivers are deeply committed to MedVet's mission of Leading Specialty Healthcare for Pets and our driven by our core values of Teamwork, Leadership, and Compassion.Visit www.medvet.com for further information and to view employment opportunities at MedVet. MedVet is an Equal Opportunity Employer.
