Responsibilities - Develop and implement a content-led SEO/AEO strategy for MedVet to enhance online visibility, demonstrate veterinary expertise, and drive highly relevant traffic. - Monitor and optimize the local search presence across our network of hospitals. - Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions. - Improve existing content and spearhead the development of new content, ensuring alignment with pet parent needs and veterinary professionals. - Collaborate with content writers, designers, web developers, and other marketing team members to craft relevant website content experiences that drive engagement and brand preference. - Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility. - Analyze organic performance, identify key trends, report on impact, and spot opportunities to enhance content efforts. - Stay ahead of LLM-powered search evolution, ensuring content adapts to all platforms where people now search. - Partner with our external agency to align SEO/AEO and paid search strategies, ensuring cohesive keyword targeting and messaging across channels. - Support the development of integrated digital marketing campaigns that span organic, paid, and social channels. Requirements - 5+ years of digital marketing experience with a strong focus on SEO and content strategy, backed up by case studies you can speak to. - Expertise with tools like Ahrefs/SEMRush, Google Search Console, GA4, and other content optimization platforms. - Familiarity with paid media fundamentals (Google Ads, Meta Ads) and experience coordinating with agencies or internal teams on paid campaigns. - Experience with WordPress, including working with theme builders such as Divi for minor design or content updates as needed. - Strong data-driven approach, with experience using digital marketing analytics to craft strategies and measure impact over time. - Experience developing topic-focused content in collaboration with copywriters and website teams that strive to act as part of a funnel. - Ability to analyze keyword trends, forecast performance, and report on core organic marketing metrics. - Strong interpersonal and communication skills—comfortable presenting and explaining marketing insights and recommendations across teams. Benefits - MedVet offers competitive compensation and full benefits package, including paid time off, health insurance, dental, vision, and 401K.