Responsibilities

• Keyword and Search Intent Research: Research surety bond, construction, freight, auto dealer, probate and other related search topics to identify high-value opportunities for new and existing website pages. Evaluate search intent, competitive pages and untapped opportunities.
• Content Writing and Optimization: Write, edit, and improve website content including bond pages, state pages, industry pages, FAQs, blog posts, and other search-focused resources. Translate complex surety and insurance topics into clear, useful content for business owners, contractors, license applicants, and other prospective customers.
• On-Page SEO: Improve page titles, meta descriptions, headings, internal links, content structure, schema opportunities and calls to action to improve customer experience and increase SEO optimization.
• Technical SEO Coordination: Identify and document technical SEO issues such as crawl errors, indexation problems, broken links, duplicate content, redirect issues, page speed concerns, and site structure opportunities. Work with web development resources to prioritize and resolve items that affect organic visibility and user experience.
• Performance Analysis: Monitor Google Search Console, Ahrefs and other reporting sources to understand what is improving and what needs attention. Report on rankings, traffic, engagement and other lead-related results.
• AI and Answer Search Awareness: Stay aware of changes in Google and AI search results. Adjust strategies to maximize Jet visibility across platforms. You will have AI tools available to support research and workflow.
• Collaboration: Work with management and development resources to understand Jet products, industry and strategies. Communicate strategies and progress to stakeholders. Maintain clear records of updates, SEO recommendations and next priorities.
• Documentation and Organization: Maintain clear records of content updates, SEO recommendations, reporting notes, and next priorities so work can be reviewed, repeated, and improved over time.

Requirements

• Two or more years of hands-on SEO and content experience, preferably with a lead-generation website.
• Experience in insurance, financial services, construction, legal or B2B services is a plus.

Preferred

• A portfolio of personally written SEO content is strongly preferred.