Responsibilities

• Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.
• Research industry trends, customer pain points, buyer needs, and search intent to identify high-value content opportunities.
• Develop, write, and publish high-quality marketing content: thought leadership, pillar pages, solution and use-case pages, comparison content, and blog posts.
• Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers.
• Become Feathery’s go-to expert for creating content across insurance and wealth, shaping a distinctive point of view and voice for our content.
• Own on-page and technical SEO, including content optimization, site structure, and internal linking, to improve search performance, organic traffic, and conversion.
• Own off-page SEO and digital PR initiatives to build authority and organic visibility.
• Partner with product, design, and go-to-market to ground content in real customer workflows and turn engagement into pipeline.
• Help shape how Feathery shows up in AI-driven and answer-based search as the channel evolves.
• Track performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline, and use those results to sharpen strategy over time.

Requirements

• 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
• B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.
• A writing portfolio with B2B content you’ve personally written, such as blogs, whitepapers, case studies, thought leadership, and long-form articles.
• Experience owning SEO end-to-end, from strategy and prioritization through execution and measurement, including keyword and intent research, on-page optimization, content structure, internal linking, and technical SEO.
• Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline.
• Ability to explain complex, technical, or regulated subject matter clearly and credibly.
• Ability to independently take content from research and writing through optimization, publication, and performance analysis.
• Comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms; data-driven in measuring performance and making decisions.
• Hands-on experience building and shipping marketing pages in Webflow.
• Experience with AI-driven SEO and answer-based search.

Preferred

• InsurTech or WealthTech experience strongly preferred.

Benefits

• Competitive compensation and equity
• Health, dental, and vision coverage
• Unlimited PTO
• Remote in US and Downtown Toronto office location for Canadian appllicants
• Office snacks and lunches
• A supportive, low-ego team that values ownership and growth
• Company offsite to connect and recharge