SEO Content Manager

USA (Unknown)

$106K/yr – $143K/yrMid Level5+ years exp

Posted 2 days ago

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Job Summary

Own the Strategic Content portfolio, driving performance analysis, data-driven strategy, and cross-team content initiatives to capitalize on AEO/GEO opportunities and sustain SEO-led growth.

Define and optimize content strategy based on performance insights
Lead cross-team content initiatives and storytelling
Analyze data across sources and translate to actionable recommendations

Job Description

Responsibilities

Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
Translate data insights into actionable content strategies and recommendations.
Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.
Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.

Requirements

5+ years of SEO content management experience in a mid- to large-scale consumer-facing business
Demonstrated experience working on large-scale content portfolios and SEO optimization projects
Demonstrated experience developing and optimizing content for AEO/GEO
Proven ability to perform actionable analyses and translate data insights into strategic content decisions
Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices

Preferred

Strong understanding of SEO principles, keyword optimization, and content performance metrics
Familiarity with content management systems and editorial workflows
Experience with video-first SEO, LLM optimization, and emerging search technologies
Experience with enterprise data analysis tools and visualization platforms (e.g., SQL, Tableau, Looker)
Experience working in global organizations and supporting international SEO initiatives
Background in education or career development content

Coursera

3.5 Glassdoor

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.

Founded in 2017

Mountain View, California, USA

6.1K employees (988 in marketing)

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