Responsibilities

• Research and analyze competitor backlink profiles to identify high-value link-building opportunities.
• Prospect and evaluate websites, blogs, directories, and industry publications for relevant backlink opportunities.
• Plan, write, and execute personalized cold email outreach campaigns to secure backlinks from relevant, high-authority domains.
• Conduct outreach through platforms such as LinkedIn to secure relevant placements.
• Build and maintain relationships with webmasters, bloggers, journalists, and influencers.
• Monitor, audit, and report on backlink profiles using SEO tools.
• Ensure acquired backlinks follow SEO best practices and comply with Google guidelines.
• Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.
• Collaborate with SEO and content teams to align link-building activities with broader marketing and growth strategies.
• Develop creative outreach angles, campaign ideas, and content hooks that help earn high-quality backlinks.

Requirements

• 2+ years of proven experience in link building and outreach, either agency-side or in-house.
• Strong understanding of SEO principles, particularly off-page SEO and backlink acquisition.
• Proficiency with SEO and outreach tools.
• Excellent written communication skills, including the ability to create compelling, personalized outreach messages.
• Strong organizational, research, and relationship-building skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Creative approach to developing outreach strategies and content hooks.
• Self-motivated, adaptable, and results-driven approach with a focus on continuous improvement.

Preferred

• Experience with local link building.
• Experience with digital PR.

Benefits

• Health, vision, and dental benefits are covered at 100%.
• Flexible Paid Time Off.
• Learning and Development Budget.
• 401(k) retirement savings plan with matching.
• Diversity and inclusion programs and employee resource groups.