SEO Associate - Tools

Austin, TX (Unknown)

Salary Not AvailableMid Level4+ years exp

Posted 2 weeks ago

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Job Summary

Own and optimize a Total Search SEO program for Tools across regions, aligning with paid search and content to drive pipeline and AI-assisted visibility.

Growth ownership: lead strategy across tools, coordinate SEM signals, and funnel-driven content to move prospects through the funnel.
Technical and content engine: manage keyword architecture, audits, metadata, and AI-overviews content for featured snippets.
Collaboration and enablement: align with PMM, regional teams, and sales; track with GA4, GSC, and Ahrefs to surface actionable insights.

Job Description

Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.
Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.
Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.
Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.
Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.
Partner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.
Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.
Use GA4, GSC, Ahrefs, and enterprise SEO platforms (e.g., Conductor, SEMrush, BrightEdge) to track performance, analyze competitors, and surface actionable insights.
Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.
Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource