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SEO Client Strategy Owner
DTC SEO Agency
USA (Remote)
$67K/yr - $80K/yr (Est.)AgencyFull-timeSenior level3+ years exp.
4 hrs ago
SEO Associate - Tools
Austin, TX (Unknown)
Salary Not AvailableMid Level4+ years exp
Posted 2 months ago
Job Summary
Own and optimize a Total Search SEO program for Tools across regions, aligning with paid search and content to drive pipeline and AI-assisted visibility.
- Growth ownership: lead strategy across tools, coordinate SEM signals, and funnel-driven content to move prospects through the funnel.
- Technical and content engine: manage keyword architecture, audits, metadata, and AI-overviews content for featured snippets.
- Collaboration and enablement: align with PMM, regional teams, and sales; track with GA4, GSC, and Ahrefs to surface actionable insights.
Job Description
- Lead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.
- Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.
- Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.
- Adapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.
- Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.
- Partner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.
- Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.
- Use GA4, GSC, Ahrefs, and enterprise SEO platforms (e.g., Conductor, SEMrush, BrightEdge) to track performance, analyze competitors, and surface actionable insights.
- Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.
- Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource
SolarWinds
3.0 Glassdoor
Making IT look easy.
Founded in 1999
Austin, Texas, USA
2.8K employees (189 in marketing)
48% recommend to a friend
53% CEO approval
Marketing Team
Marketing Team Size
146 (5% of company)
Median Career Experience
16 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Brian Goldfarb
Chief Marketing Officer
At the company for 2 years 7 months
Dan Hauenstein
Vice President Product Marketing
At the company for 1 year 1 month
James Kessinger
Group Vice President, Marketing
At the company for 2 years 4 months
Maria Thibodaux
Vice President, Marketing Strategy and Operations
At the company for 14 years 10 months
Funding
Total Funding
$532.5M
Last Raise
$315M
Post IPO Equity, 5 years ago
Funding History
- Feb 2021Post IPO Equity
- Dec 2020Post IPO Secondary • $315M
- Feb 2010Post IPO Equity • $10M
Traffic Signals
Monthly Visitors
978.9K
Traffic Source Mix
Search
48.3%
Direct
42.6%
Referral
6.6%
Social
1.1%
Paid
1.3%
Headcount Trend
Current headcount: ~2.8K
Recent News
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