Responsibilities

• Owns refining and executing optimization strategies to improve visibility in search engines across both traditional and AI-powered search environments.
• Develop topic models and informational hierarchies that reflect and are aligned with how prospective students search for higher education programs and career pathways.
• Edit, format, and organize web content, including the effective use of AI tools to support content development and optimization.
• Partner with Academic Compliance and other University departments to interpret requirements and ensure website content is accurate, compliant, and aligned with institutional standards.
• Manage and update content within the Drupal CMS, applying knowledge of HTML and website architecture to ensure consistency and functionality.
• Analyze technical SEO factors to ensure the website and related digital assets are accessible to search engines and AI-driven search tools.
• Perform website scraping using regular expressions and/or XPath to audit and analyze website content.
• Collect, clean, analyze, and manipulate data to support a data-driven, iterative approach to SEO strategy and performance improvement.
• Apply a testing-first approach that emphasizes experimentation, measurement, and continuous evaluation of SEO initiatives.
• Analyze search demand, competitive landscapes, and user behavior trends to support marketing and content strategies.

Requirements

• High school diploma or GED required.
• Minimum of 1–3 years of experience in SEO or related digital marketing disciplines such as copywriting, technical writing, content creation, web development, or analytics. Relevant academic coursework or a degree in a related field may be considered toward this experience.
• Foundational awareness and understanding of large language models (LLMs) and AI search tools.
• Working knowledge of HTML and a solid understanding of web technologies such as CSS, JavaScript, and overall website architecture.
• Familiarity with SEO and reporting tools such as SEMrush, Ahrefs, BrightEdge, Google Analytics, Google Search Console, Looker Studio, Screaming Frog, or similar platforms preferred.

Benefits

• a comprehensive benefits package, including a tuition waiver and reimbursement program, health insurance, paid time off, and a retirement savings plan.