Content SEO & Optimization: Conduct keyword research to support content creation, optimization, and product alignment initiatives

Content SEO & Optimization: Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities

Content SEO & Optimization: Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift

Content SEO & Optimization: Support TOFU and MOFU content planning aligned to business priorities and product taxonomy

Content SEO & Optimization: Optimize and score content using SEO optimization tools such as Clearscope

Content SEO & Optimization: Partner with Product Marketing and Content teams to validate content opportunities before production

SEO Analytics & Reporting: Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI

SEO Analytics & Reporting: Monitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performance

SEO Analytics & Reporting: Analyze traffic fluctuations and identify potential causes including algorithm changes, migration impacts, and seasonality

SEO Analytics & Reporting: Connect organic search performance to pipeline and conversion outcomes

Technical SEO Support: Conduct technical SEO audits using tools such as Screaming Frog and Sitebulb

Technical SEO Support: Identify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issues

Technical SEO Support: Support migration QA and redirect validation efforts across web properties

Technical SEO Support: Assist with structured data and schema markup implementation in partnership with development teams

Technical SEO Support: Monitor Core Web Vitals and communicate recommendations to technical stakeholders

Cross-Functional Collaboration: Work closely with Web Operations, Development, Design, Content, and Product Marketing teams on SEO initiatives

Cross-Functional Collaboration: Manage SEO-related tasks and workflows through Wrike

Cross-Functional Collaboration: Communicate SEO recommendations and technical requirements clearly across technical and non-technical teams

Cross-Functional Collaboration: Support broader AI search visibility and Answer Engine Optimization (AEO) initiatives as the organization evolves its search strategy