SEO Analyst (Fully Remote)

Atlanta, GA (Remote)

$55K/yr – $65K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the SEO engine in an AI-first search world, aligning roadmap, content, and data storytelling to own high-intent, affordable housing queries and AI-driven search experiences.

  • SEO Roadmap & Ecosystem: Own the technical roadmap, metadata, content initiatives, and external consultant collaboration to drive measurable growth.
  • AI Search & Authority: Optimize for AI overlays and citation glow across ChatGPT, Perplexity, and AI overviews while building backlink and research authority.
  • Data-Driven Narrative: Publish proprietary housing and mobility insights to position PadSplit as the authoritative source and fuel content-based growth.

Job Description

Responsibilities

  • SEO Roadmap Ownership — Execute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultant
  • Answer Engine Optimization — Improve PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiences
  • Content Strategy Development — Identify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housing
  • Data-Driven Storytelling — Structure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insights
  • Technical SEO Management — Monitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issues
  • Market Page Optimization — Improve performance of city-level and market-specific landing pages while building SEO foundations for new market launches
  • Authority Building — Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research
  • Performance Reporting — Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholders

Requirements

  • AEO/GEO Expertise — Proven experience optimizing content and websites for AI-generated search experiences through structured data, entity development, and citation-focused content strategies
  • Technical SEO Skills — Strong understanding of schema markup, crawl analysis, site architecture, Core Web Vitals, indexing, and technical auditing tools such as Screaming Frog or Sitebulb
  • AI Workflow Experience — Demonstrated ability to use LLMs and AI tools to automate research, scale content production, streamline analysis, and improve operational efficiency
  • Content Strategy Knowledge — Expertise in mapping content to search intent, developing content briefs, evaluating quality, and connecting SEO efforts to business outcomes
  • Analytics Proficiency — Experience using Google Search Console, GA4, Ahrefs, Semrush, Moz, or similar platforms to measure performance and identify growth opportunities
  • Project Management Ability — Strong organizational skills with the ability to manage multiple SEO initiatives simultaneously across technical, content, and authority-building workstreams
  • Communication Excellence — Exceptional written and verbal English communication skills with the ability to create clear documentation, briefs, recommendations, and stakeholder updates
  • Data Analysis Mindset — Ability to interpret performance data, identify trends, and translate insights into actionable strategies; SQL experience and familiarity with BI tools such as Looker Studio are a plus
  • SQL experience
  • Looker Studio familiarity

Preferred

  • SQL experience
  • Looker Studio familiarity
PadSplit logo

PadSplit

4.0 Glassdoor

PadSplit is the nation's largest coliving marketplace, connecting renters seeking affordable housing with thousands of furnished rooms in shared residential properties across the U.S. The platform transforms how people access housing by eliminating traditional rental barriers—no long-term leases, minimum credit scores, or large upfront costs required.Members enjoy all-inclusive weekly payments that cover rent, utilities, Wi-Fi, and furniture, allowing for move-ins within 48 hours. This flexible approach makes housing accessible to essential workers, students, and anyone navigating today's challenging rental market.For property owners and investors, PadSplit maximizes rental income by converting underutilized spaces into private rooms within managed coliving environments. The platform provides a turnkey solution that generates higher returns while addressing the housing affordability crisis—creating value for both sides of the marketplace.

Founded in 2017
Atlanta, Georgia, USA
165 employees (25 in marketing)
71% recommend to a friend

Traffic Signals

Monthly Visitors
643.6K
Monthly Google Ads Budget
$20.3K
Traffic Source Mix
Search
32.5%
Direct
62.5%
Referral
3.2%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~166

Marketing Team

Marketing Team Size
10 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$35.2M
Last Raise
$20.5M
Series Unknown, 3 years ago

Funding History

  • Jan 2023
    Series Unknown
  • Nov 2021
    Series B • $20.5M
  • Aug 2020
    Series A • $4.3M

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