Responsibilities

• own the search and AI visibility side of our Core SEO & AI Program — the engine behind how our clients get found across Google, Bing, ChatGPT, Gemini, and other emerging platforms.
• Day to day, that means conducting SEO audits, executing keyword and entity research, implementing on-page optimizations, and building out link strategies that support both domain authority and AI discoverability.
• But the most important part of the role is integration: connecting SEO and AI optimization signals with the earned media and content work our PR and content teams are driving, so everything functions as one coordinated visibility system rather than a set of isolated tactics.

Requirements

• Proven experience with keyword and entity research, including an understanding of how search intent connects to content strategy and AI platform inclusion
• Ability to conduct thorough SEO audits and translate findings into prioritized, actionable recommendations
• Experience with link-building strategies — particularly approaches that intersect with earned media and digital PR
• Comfortable in web analytics platforms (GA4, Search Console, and similar) and able to track performance against meaningful KPIs like rankings, AI inclusion rates, backlink acquisition, and share of voice
• Solid grasp of on-page SEO: metadata, content structure, internal linking, and technical fundamentals
• Hands-on experience with AI tools and a genuine interest in how generative AI platforms surface and evaluate brand authority
• Strong analytical and critical thinking skills; you can connect data to strategy without getting lost in either
• B2B experience is a real plus, especially in technology, manufacturing, or logistics
• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field

Preferred

• B2B experience is a real plus, especially in technology, manufacturing, or logistics

Benefits

• a comprehensive benefits package including health insurance, paid time off, and retirement benefits.