SEO & AI Search Strategist

Pittsburgh, PA (Hybrid)

Salary Not AvailableMid Level3+ years expOther

Posted 4 months ago

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Job Summary

Drive and optimize enterprise SEO programs across international accounts with strategy, execution, and analytics to boost organic performance.

  • Own planning and execution of SEO and GEO strategies for diverse clients.
  • 3+ years in SEO with technical optimization and performance analysis.
  • Hands-on use of SEO tools (SEMrush, GA4, GSC) and AI tools (ChatGPT, Perplexity) for optimization.

Job Description

Responsibilities

  • Developing and executing well-planned SEO and GEO strategies for a variety of clients, including international and challenging accounts.
  • Proactively refining strategies based on the performance of major KPIs, account metrics, and client goals.
  • Conducting keyword research, mapping, and optimization to create a clear keyword strategy.
  • Performing technical SEO audits and troubleshooting advanced technical issues.
  • Setting up keyword position tracking and other performance monitoring tools.
  • Collaborating with clients during onboarding and throughout campaigns to align on strategic goals and establish KPIs.
  • Conducting competitor analysis to understand market trends and identify opportunities.
  • Designing and executing experiments to improve organic search performance across various tactics, channels, and AI engines.
  • Auditing and crafting insightful reports with narratives that align with client goals.
  • Completing regular business reviews to highlight organic search results and adjust strategies as needed.

Requirements

  • 3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis.
  • Curiosity and excitement to stay ahead of emerging AI search trends, and the ability to learn and test new ideas rapidly.
  • Proven ability to forecast, analyze, and report on organic search performance metrics.
  • Hands-on experience with SEO tools like SEMrush, GA4, Google Search Console, and others.
  • Hands-on experience with utilizing AI search tools like ChatGPT, Perplexity, Gemini to optimize websites and website content
  • Strong analytical and problem-solving skills with the ability to derive actionable insights.
  • Experience working with international or complex accounts is a plus.
  • Experience working with WordPress, HubSpot, and / or Shopify
  • Excellent written and verbal communication skills for client interactions and reporting.
  • A proactive mindset with the ability to self-manage tasks and meet deadlines consistently.

Preferred

  • Agency experience.
  • Execution of SEO strategies across multiple markets or languages.
  • Familiarity with marketing automation or CRM tools.
  • Familiarity with HTML, Javascript, and other coding languages
  • Foreign language skills or strategic guidance of foreign campaigns

Benefits

  • We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing.

Direct Online Marketing

Direct Online Marketing (DOM) is a Top 1% Premier Google Partner digital marketing agency founded in 2006. From our offices in Pittsburgh, PA, and Wheeling, WV, we’ve helped clients from every populated continent sell into 150+ countries. By partnering with DOM, you gain a trusted digital advisor with certified expertise and proven results. We offer a disciplined approach, straightforward communications, complete transparency, and a culture of excellence.We’re an online marketing agency in the business of delivering results, which we’ve been doing since 2006. By partnering with us, you gain an online marketing firm that serves as a trusted digital advisor with certified expertise. We've built a digital marketing company that takes pride in the level of service we provide, and our clients agree. There’s a good reason why 85% of our clients stick with us long-term even though they never have to make a long-term commitment.Our experience covers virtually every industry, and our experts function seamlessly as a branch of your marketing department. We cater our check-ins and data reports to a schedule that you decide works best. Some folks like weekly updates about their ad campaigns, while we might meet twice a month for SEO. When you work together with us, it's our goal to exceed your needs.Everything we do is data-driven and aimed squarely at the targets you decide -- with our help, of course.Based on years of experience and careful attention to what makes us the most successful for our clients, The DOM Difference is a collection of our proprietary best practices to developing digital marketing solutions proven to get the best results. These best practices include a disciplined approach to developing tailored solutions, honest, straightforward communications, complete transparency, and a culture centered around excellence.They don’t stick with us because they have to. There's plenty of other Premier Google Partners. They stick with us because they want to.

Founded in 2006
Pittsburgh, Pennsylvania, USA
98 employees (50 in marketing)