Responsibilities

• Develop and execute an organic SEO strategy focused on qualified traffic and business results, not vanity metrics.
• Conduct technical and on-page SEO audits and implement improvements to site structure, crawlability, indexation, internal linking, page optimization, and overall site health.
• Optimize website architecture and content organization so search engines and AI systems can better understand our products, services, locations, and expertise.
• Implement and maintain schema/structured data
• Conduct keyword and search-intent research to identify high-value opportunities for growth.
• Optimize existing pages and identify opportunities for new landing pages and content.
• Develop an SEO-focused blog/content strategy and write or direct the creation of high-quality content.
• Optimize our website for AI search and generative search experiences, including Google AI Overviews, ChatGPT, Perplexity, and similar platforms.
• Continuously analyze results, prioritize opportunities, and implement improvements.

Requirements

• Proven experience growing organic search traffic with measurable results.
• Strong technical and on-page SEO knowledge.
• Experience implementing website structure, internal linking, schema, and other SEO improvements.
• Strong understanding of keyword research and search intent.
• Understanding of AI search optimization/GEO and how traditional SEO is evolving with generative search.
• Strong writing and content strategy skills.
• Ability to work independently, identify opportunities, and execute—not just provide recommendations.
• E-commerce, DTC, and/or local SEO experience is a plus.