Responsibilities

• Develop and oversee holistic SEO strategies aligned with client business goals and KPIs across both traditional and AI-driven search.
• Guide keyword research, entity mapping, topic cluster creation, and optimization plans for blogs, landing pages, and pillar content.
• Identify new opportunities for organic growth through competitor audits, performance data, and trend analysis.
• Oversee on-page and off-page SEO execution, including content updates, internal linking, technical SEO, and link building.
• Build topical authority and entity associations that perform across both crawler-based search and LLM-based discovery.
• Develop and execute AEO, AIO, GEO and ASO strategies to improve client visibility and citation rates across AI answer engines, including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
• Conduct AI citation audits and brand visibility analyses using AEO grading tools, Brand Radar, and structured prompt testing.
• Optimize content structure, schema, and entity markup to improve AI extractability, semantic clarity, and citation likelihood.
• Develop content frameworks that perform across both traditional SERPs and generative answer surfaces, including structured Q&A formats, first-person source content, statistics, and citation-worthy data.
• Monitor share of voice in AI-generated responses and identify competitive gaps and opportunity areas.

Requirements

• 4+ years of professional SEO experience, with at least 1 year in a leadership or strategic role.
• Proven track record of improving organic rankings and traffic across multiple websites.
• Hands-on experience with GA4, Google Search Console, Ahrefs, and WordPress.
• Certification in Google Analytics.
• Working knowledge of how large language models retrieve, rank, and cite sources, and how to influence that visibility.
• Demonstrated experience optimizing content for AI answer engines, or clear evidence of learning agility in this rapidly evolving discipline.
• Understanding of entity-based SEO, structured data, and topical authority frameworks.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Experience managing contributors or direct reports in SEO or content roles.

Preferred

• Experience with eCommerce or local SEO.
• Familiarity with technical SEO tools, schema configuration, and llms.txt implementation.
• Experience with AI citation tracking platforms and AEO reporting workflows.
• Familiarity with prompt engineering for SEO research, content workflows, and competitive analysis, in alignment with the agency's AI Use & Data Protection Policy.
• Certifications in HubSpot, Moz, or AEO/GEO-focused programs.
• Basic HTML/CSS knowledge for troubleshooting or QA.
• Paid certifications (e.g., HubSpot, Moz, Google Analytics)
• Conference and training attendance
• Mentorship from senior strategists and executives
• Opportunity to grow into roles such as Director of SEO, Digital Strategy Lead, or Account Manager.