Responsibilities

• Develop and execute SEO, AEO, and GEO strategies across three brands and multiple B2C and B2B audiences.
• Identify high-value keywords, topics, questions, entities, and customer journeys to grow organic visibility and qualified leads.
• Optimize websites and content for traditional search and AI-powered discovery, including Google AI Overviews, AI Mode, ChatGPT, and Perplexity.
• Collaborate with engineering to implement technical SEO improvements and resolve website issues impacting search engine and AI visibility.
• Partner with content and subject-matter experts to develop authoritative, search-optimized content and identify opportunities for original research, data, tools, and other citation-worthy assets.
• Monitor how our brands, products, experts, and content appear across search engines and AI platforms and develop strategies to increase visibility, citations, and brand authority.
• Conduct competitive, keyword, SERP, and AI visibility analysis to identify growth opportunities.
• Establish SEO and AI search measurement frameworks, dashboards, and KPIs including traffic, rankings, share of voice, leads, conversions, AI visibility, citations, and referrals.
• Collaborate with engineering, product, content, PR, and marketing teams to prioritize and implement SEO opportunities.
• Stay current on search algorithm updates, AI search developments, and evolving consumer search behavior.

Requirements

• 3–5+ years of hands-on SEO experience with a demonstrated track record of driving organic traffic, leads, or revenue.
• Strong expertise in technical SEO, content SEO, keyword research, search intent, site architecture, internal linking, and structured data.
• Experience developing SEO strategies across multiple websites, brands, audiences, or product categories.
• Working knowledge of AEO, GEO, and AI search, including how AI platforms discover, evaluate, summarize, and cite content.
• Experience monitoring or measuring brand visibility across AI platforms such as ChatGPT, Google AI Overviews/AI Mode, or Perplexity.
• Strong analytical skills and proficiency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or similar platforms.
• Experience working in content management systems (CMS). Experience with Storyblok and/or WordPress is a plus.
• Experience working cross-functionally with content, engineering, product, analytics, and marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Copilot for research, analysis, and content optimization.
• Excellent communication skills and the ability to translate complex SEO concepts into clear business recommendations.

Benefits

• Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.
• Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.
• Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.
• Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace.
• Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits.