Responsibilities

• Develop high-level SEO strategy based on comprehensive analysis of site performance, the search landscape, audience and industry trends, and client business goals.
• SEO ownership of 10+ clients
• Lead strategic planning initiatives in partnership with client success managers and strategy leads, ensuring alignment with client business goals.
• Create comprehensive organic digital marketing strategies, incorporating multi-channel approaches (e.g., traditional search engines, social media, AI platforms, third-party websites) to drive organic growth.
• Help build new SXO/GEO tactics and service offerings as the field evolves.
• Oversee traditional SEO strategies to improve visibility on Google and other traditional search engines, with a strong focus on both local and broad-based search.
• Conduct regular keyword research, direct on-page optimization elements, and monitor algorithm updates to ensure continuous SEO improvements.
• Identify and provide next steps to solve technical SEO challenges presented by an array of content management systems.
• Design and implement strategies to influence the output of large language model-based systems
• Direct traditional, technical, and on-site experience (SXO) strategy, then review and approve the Specialist's execution.
• Shape how clients earn visibility in AI answer engines, and define how it's measured (share of voice, citations, AI-referral traffic).
• Identify and optimize for social search trends, particularly on platforms like TikTok and Instagram
• Utilize analytics tools such as GA4 to track and assess SEO strategy effectiveness, conducting regular performance reviews and identifying areas for improvement.
• Generate performance reports, analyzing organic search metrics across platforms, and presenting key insights to clients and internal teams monthly, quarterly and annually.
• Coordinate with cross-functional teams (content creators, web developers, etc.) to ensure the successful execution of organic tactics.
• Collaborate with content and social media teams to ensure brand visibility across social media search channels.
• Assist with the management project timelines, deadlines, and deliverables, ensuring that tasks are completed according to client expectations and quality standards.
• Continuously monitor search trends, algorithm updates, AI advancements, and social media search behaviors to keep SEO ahead of the curve.
• Stay informed about advancements in generative AI and adapt strategies to align with the evolving capabilities of these platforms.
• Open to attending industry webinars, workshops, and conferences, sharing insights with clients and the internal team.

Requirements

• 5+ years of SEO/content-strategy experience, including owning client relationships and driving measurable results
• Deep understanding of SEO and how it contributes to achieving business goals.
• Experience conducting keyword research, technical optimizations and content strategy, to inform strategic decisions.
• A credible, current point of view on AI search (GEO/AEO) and evidence you've been actively experimenting with it. (We don't expect a long track record in a field this new. We expect genuine fluency and curiosity.)
• Exceptional written and verbal communication skills, with experience delivering client-facing presentations, workshops, and pitches.
• Successful track record of collaborating with cross-functional teams, contributors, and stakeholders at various levels of seniority.
• Ability to manage multiple projects and priorities simultaneously, working independently with minimal direction.
• Work in Minneapolis office 3 days per week

Preferred

• Experience working in an agency setting is preferred

Benefits

• Complimentary parking
• Health, dental, and vision insurance
• 401(k) with matching contributions from the Company
• Life insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-provided Short Term Disability insurance
• Long Term Disability coverage
• Paid Time Off
• Holiday pay, including Floating Holiday
• Flexible work schedules