Responsibilities

• Content Optimization for Search Engines: Analyze existing website content and optimize it for high-impact keywords, including those targeting AI-driven search features like Google’s AI Overviews. Develop and implement strategies to improve content structure, meta descriptions, and internal linking for enhanced visibility.
• AI Search Trends: Stay updated on emerging AI-powered search tools, such as Google’s AI Overviews, Bard, and other conversational AI search engines. Adapt content strategies to align with AI-driven search result behaviors and structured data requirements.
• Content Development: Create and optimize engaging, high-quality content that ranks well in search engines and appeals to target audiences. Develop FAQ sections, structured content blocks, and snippets designed for AI Overviews.
• Keyword Research & Analytics: Conduct keyword research to identify opportunities for ranking in organic and AI-powered search results. Use tools like Google Analytics, SEMrush, and Search Console to track content performance and identify areas for improvement.
• Schema Markup & Technical SEO: Implement schema markup and structured data to enhance content readability for AI systems. Collaborate with web developers to resolve technical SEO issues, ensuring fast-loading, mobile-friendly, and crawlable pages.
• Performance Monitoring: Regularly audit website performance, including rankings, traffic, and AI Overview visibility. Provide actionable recommendations to improve rankings and maintain alignment with search engine updates.
• Collaboration & Strategy: Work with content writers, designers, and developers to create cohesive, optimized web experiences. Develop long-term content plans that align with SEO and AI search trends.

Requirements

• Proven experience in SEO content optimization, with a focus on AI-driven search engines and Google’s AI Overviews.
• Strong understanding of search engine algorithms, structured data, and ranking factors.
• Proficiency in SEO tools like Google Search Console, SEMrush, Ahrefs, and Yoast.
• Excellent writing and editing skills, with the ability to create clear and engaging content.
• Familiarity with AI tools and platforms such as ChatGPT, Bard, or similar technologies.
• Basic knowledge of HTML, CSS, and web design principles is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field.

Preferred

• Experience optimizing content for AI-driven search environments.
• Knowledge of natural language processing (NLP) concepts as they relate to search engine behavior.
• Ability to interpret analytics and translate data into actionable SEO strategies.
• Familiarity with creating content for featured snippets, FAQ sections, and long-tail keywords.

Benefits

• Opportunity to work at the forefront of AI and search optimization.
• Professional growth in a fast-evolving field.
• Competitive salary, flexible work arrangements, and a dynamic team environment.