Responsibilities

• Own Runway's SEO and AEO strategy : Keyword cluster architecture (pillar-and-spoke), competitive SERP and content-gap analysis, understanding what stage of the buying journey a searcher is in so content matches what they actually need, as well as champion Runway's presence in AI-generated answers.
• Build out Runway's library of SEO content : Briefs, landing pages, articles and more, identifying and scoping high-opportunity content, without sacrificing quality or brand voice
• Design and run experiments on content formats, internal linking and page structure and use the results to sharpen the strategy
• Own technical SEO health : Indexing, sitemaps, structured data and schema markup, ongoing site monitoring and recommend site structure and information architecture changes (page templates, internal linking, URL structure) that improve crawlability and rankings
• Own measurement and reporting for organic growth : Track keyword rankings, organic traffic and AI citation trends against clear targets, and go beyond traffic volume to measure whether that traffic actually converts into product signups

Requirements

• 4+ years in SEO, with experience contributing to overall strategy
• Experience building or scaling an SEO function from a small base, moving fluidly between strategic and hands-on work
• Experience collaborating across teams, including managing freelancers and partnering with product, marketing and design teams
• Proficiency with GA4 and Google Search Console, plus keyword/competitive research tools like SEMrush or Ahrefs
• Experience in AEO / AI-search visibility, with the ability to bake it into a broader SEO strategy

Preferred

• - Experience using Profound, AirOps, or similar AEO tool is a plus
• - Experience at an AI, product-led or consumer-facing tech company is a plus, where SEO has to coexist with a fast-moving roadmap