Responsibilities

• Own LegalOn’s SEO & AEO strategy across all products, features, and capabilities, ensuring strong discoverability in both traditional search engines and AI-driven answer engines.
• Lead content and keyword strategy across the platform, identifying high-impact opportunities at the platform, product, and feature level while preventing cannibalization and fragmented authority.
• Design and maintain scalable site and content architecture, including internal linking, page ownership, and structural decisions that support new products, features, and evolving capabilities over time.
• Create and ship SEO-driven content, collaborating with internal subject-matter experts to produce accurate, authoritative content that builds LegalOn’s credibility and earns AI citation.
• Own LegalOn’s off-site SEO and authority growth, including defining and executing backlink strategy, proactively identifying and securing high-quality link partners, driving earned links and brand mentions, and building presence in relevant community platforms (e.g., Reddit, Quora) that influence both search rankings and AI-generated answers.
• Own website discoverability and technical SEO, ensuring strong crawlability, indexation, structured data, performance, and Core Web Vitals across LegalOn’s web properties.
• Build and evolve LegalOn’s AEO playbook, defining best practices for content structure, FAQs, comparisons, and authority signals that improve AI citation quality, accuracy, and consistency.
• Measure and report on performance, defining success for both SEO and AEO, tracking organic and AI-driven visibility, and connecting outcomes to business impact.

Requirements

• 5+ years of hands-on SEO experience, ideally in B2B SaaS or a regulated industry, with ownership of complex, multi-product or evolving web environments.
• Deep technical SEO expertise, including site architecture, crawl and index management, structured data, and performance optimization.
• Strong understanding of AEO and AI-driven discovery, with experience optimizing for LLM-based search or a demonstrated ability to experiment and adapt in a rapidly changing landscape.
• Creative and systems-oriented thinker, able to design scalable content, authority, and discovery strategies rather than relying on one-off optimizations.
• Solid writing and editing ability, with experience drafting or refining SEO-driven content (e.g., landing pages, comparisons, FAQs, thought leadership) to improve clarity, authority, and AI citation.
• Experience managing content and site complexity, such as migrations, consolidation, or the introduction of new products and capabilities.
• Highly autonomous operator, comfortable setting priorities, executing independently, and driving work end-to-end.
• Analytical and data-driven, with experience using SEO and analytics tooling to inform decisions despite imperfect or emerging metrics.
• Familiarity with legal tech, legal services, or compliance-focused audiences strongly preferred.

Preferred

• Experience building and maintaining relationships with external content and link partners.

Benefits

• Competitive compensation and equity.
• Generous paid time off policies.
• Health, dental, and vision insurance.
• 401(k)
• Professional development opportunities.