Responsibilities

• Analyze organic search performance across GA4, Adobe CJA, BrightEdge, and related platforms to uncover trends, insights, and opportunities.
• Create dashboards, recurring reports, and ad‑hoc analyses that summarize key metrics for organic search traffic, engagement, conversions and visibility.
• Conduct keyword gap analysis, competitor monitoring, and performance reviews across Reliant, Direct Energy, and Green Mountain Energy.
• Identify structured data and schema opportunities and partner with the web team on implementation to improve AEO visibility.
• Monitor Reddit and other online communities to identify trending topics, audience questions, and new content opportunities.
• Summarize online sentiment insights and translate them into SEO and content recommendations.
• Collaborate with analytics, paid media, content, and brand teams to align SEO insights with broader marketing strategies.
• Assist in identifying content gaps and underperforming pages to support optimization and refresh cycles.
• Contribute to AI‑informed recommendations that enhance visibility, relevance, and engagement across channels.
• Use AI to identify search intent patterns, topic gaps, and semantic opportunities at scale.