SEO Advertising Specialist (GoHighLevel)

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own a data-driven mix of paid and organic search programs, local SEO, and meticulous analytics to drive measurable ROI for multi-account clients, while ensuring accurate tracking and cross-functional execution.

  • Channel and Local Growth: Balance paid ads with SEO and Local SEO to generate high-quality leads in North American markets.
  • Tracking and Reporting: Own GA4/GTMs, pixels, and KPI dashboards to translate performance into actionable guidance.

Job Description

Responsibilities

  • Execute and optimize SEO and paid media campaigns across multiple client accounts simultaneously.
  • Manage workflows, lead tracking, and campaign automations inside GoHighLevel CRM.
  • Conduct keyword research, competitive analysis, and technical SEO audits to drive organic growth.
  • Implement and refine on-page SEO initiatives — meta optimization, internal linking, content structure.
  • Set up, monitor, and optimize Google Ads and Meta Ads campaigns with a focus on ROI and lead quality.
  • Manage and optimize Google Business Profile listings and Local SEO strategies for Canadian markets.
  • Build and deliver clear, actionable KPI reports for internal team and client review (traffic, rankings, ROAS, CTR, conversions).
  • Implement and validate tracking setups: pixels, Google Tag Manager, GA4, and conversion events.
  • Collaborate with project managers, developers, and creative teams to ensure seamless campaign execution.
  • Stay current on SEO algorithm updates, AI-driven search changes, and emerging AEO/GEO best practices.

Requirements

  • CRM & Automation: Hands-on experience with GoHighLevel is mandatory — pipeline management, automations, and lead tracking.
  • SEO: Solid command of on-page SEO, technical SEO fundamentals, keyword research, local SEO, and link building.
  • Paid Media: Proven experience managing Google Ads and Meta Ads campaigns — from setup through optimization and reporting.
  • Analytics & Tracking: Proficiency in Google Analytics 4, Google Search Console, campaign reporting, and KPI analysis.
  • SEO Tools: Working knowledge of SEMrush, Ahrefs, Moz, or equivalent platforms.
  • Local SEO: Experience optimizing Google Business Profiles and citation strategies for North American markets
  • Marketing Operations: Ability to manage multiple campaigns and client priorities in a fast-paced agency environment
  • Experience: 2+ years in SEO, paid media, or digital marketing operations — agency experience strongly preferred.

Preferred

  • Prior experience working in digital marketing agencies managing multiple client accounts.
  • Familiarity with AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) concepts and strategies.
  • Experience with YouTube Ads or LinkedIn Ads as additional paid media channels.
  • Proficiency with Google Tag Manager and advanced GA4 configuration.
  • Understanding of landing page optimization, funnel design, and CRO principles.
  • Experience with WordPress SEO tools such as Yoast or RankMath.
  • Copywriting skills for paid ads, meta descriptions, and conversion-focused content.

Benefits

  • Competitive compensation in USD.
  • Access to learning platforms and professional development opportunities.
  • Flexible work environment.
  • Collaborative and multicultural teams.
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EX Squared LATAM

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Welcome to Outcoding, an EX Squared company - your premier nearshore outsourcing solution provider! Combining technical expertise with creative execution, we serve as a subsidiary of the renowned technology services provider, EX Squared. With over two decades of experience in the software industry, we excel in delivering high-quality solutions for businesses worldwide.Our team consists of creative minds and technical experts who imagine, build, and evolve digital futures for organizations across the globe. Experience the best of technology and innovation with Outcoding.

Founded in 2000
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