Senior/Associate Manager, Hershey's Brand Marketing

Hershey, PA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional marketing leadership with a clear mission to convert market insights into growth.

  • Own cross-functional commercialization initiatives across innovation, promotions, and design changes.
  • Must-have: 3+ years in marketing, brand, or product management in a CPG food-focused field.
  • Standout: Leadership, learning agility, and P&L awareness.

Job Description

Responsibilities

  • Developing and presenting recommendations to management
  • External and internal analytical assessments of the business environment, competitors, customers and market trends, and implications to their business
  • Overall business knowledge including P&L management and holistic general management approach
  • Demonstrated leadership skills to drive coordination with other functional areas
  • Leading cross-functional teams to commercialize innovation, promotions, design changes, media, etc.)
  • Partner with our Sales organization to develop sales communications
  • Strong verbal and written communicator to wide breadth of audiences
  • Learning agility

Requirements

  • Bachelors degree in marketing, strategy, or a related field
  • At least 3 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category

Preferred

    Benefits

      Pretzels, Inc logo

      Pretzels, Inc

      We’re a hands-on production team that helps bring ambitious ideas to life with clarity, creativity, and care. From concept to final delivery, we partner closely with clients to shape stories that hit the mark and look great doing it. Whether it’s a big campaign or a small shoot, we focus on what really matters: strong ideas, thoughtful collaboration, and production that works.

      Founded in 2015
      San Diego, California, USA
      16 employees (9 in marketing)

      Traffic Signals

      Monthly Visitors
      56.2M
      Monthly Google Ads Budget
      $447.4K
      Traffic Source Mix
      Search
      21%
      Direct
      65.7%
      Referral
      10.9%
      Social
      1.6%
      Paid
      0.6%

      Headcount Trend

      Current headcount: ~16

      Marketing Team

      Marketing Team Size
      5 (31% of company)