Responsibilities

• Write and edit across formats — brand campaigns, product and UX copy, scripts, naming, taglines, and executive communications — with a voice that stays consistent across all of them
• Partner with Strategy and product teams to make sure creative concepts are grounded in a clear, defensible point of view before language is finalized
• Shape story at the product and campaign level, helping build the narrative arc behind a product or feature launch, not just the copy that sits inside it
• Partner closely with design and art direction to make sure language and visuals are developed together, not language dropped in after the fact
• Define and maintain the voice for AI Experiences, building the tone, vocabulary, and language principles that keep work sounding like it belongs to one studio, even across dozens of contributors
• Build and maintain voice and language guidelines — writing the documentation and standards that let writers, designers, and partner teams apply the voice consistently without you in the room
• Stay hands-on with the craft — personally drafting headlines, scripts, and copy under deadline, not only briefing and reviewing the work of others
• Translate complex AI concepts into language that feels human, clear, and compelling — making technical ideas legible without flattening them
• Stay genuinely plugged into culture — language, meme culture, music, entertainment — so the work reads as current rather than corporate
• Share and stand behind language and narrative choices with the Brand Writing lead, the Creative Director, senior leadership, and cross-functional partners

Requirements

• 3+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience.
• 1+ year(s) project leadership experience.

Preferred

• 8+ years of professional writing experience, including senior or lead writing roles at an agency, in-house brand/creative studio, or comparable environment
• Both agency and in-house experience, ideally you understand how voice work gets made under agency pressure-testing and how it has to hold up at in-house scale and speed
• Experience creating voice, tone, or brand language guidelines — you've built documentation that other writers and teams use
• A portfolio that shows real range — brand voice and campaign work alongside more functional writing like UX copy, scripts, or naming
• A strong point of view on visual craft, even though writing is your primary discipline, you can sit in a design review and contribute meaningfully
• A track record as a strong partner to both strategy and design — you don't default to one side or the other, and you can move fluidly between a strategy conversation and a design crit
• The ability to write in multiple voices without losing the underlying brand DNA — knowing when a moment calls for restraint versus boldness
• Real cultural fluency — genuine engagement with music, entertainment, internet culture, or adjacent creative communities
• Strong presentation and communication skills — comfortable talking through language choices with senior leadership, including the Brand Writing lead and Creative Director
• Experience translating technical or complex subject matter into clear, resonant creative writing