Senior Web Content Strategist

District of Columbia, USA (Hybrid)

$83K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end web content strategy and execution, collaborating with creative, clients, and cross-functional teams to deliver accessible, SEO-minded content across CMS platforms.

  • Define and lead content strategy from discovery to governance
  • Coordinate with creative, design, and strategy partners to realize integrated content
  • Align content plans with client goals, timelines, and fundraising aims

Job Description

Responsibilities

  • Lead web content strategies from start to finish. Conduct research, audits, and competitive reviews, then shape the plan for how content gets created, organized, and governed.
  • Team up with creative directors, designers, and digital strategists. Brainstorm bold ideas and bring them to life through words and visuals that work seamlessly together.
  • Collaborate directly with clients. Ensure content plans align with their goals, deadlines, and big-picture vision.
  • Champion best practices. Apply SEO, accessibility, and web-writing standards.
  • Adapt to different brand voices. Follow style guides with precision while keeping the brand guidelines in focus.
  • Get hands-on in CMS platforms. Use WordPress, Drupal, or Sitecore to build, edit, and manage digital content.
  • Stay ahead of trends. Keep up with best practices, new technology, and AI tools, and help clients make smart, ethical choices about how to use them.
  • Support creative projects beyond the web. Contribute to email campaigns, paid media, and brainstorms that inspire donors and craft paid social ads that drive results.
  • Contribute to new business efforts. Shape proposals, edit presentations, and show prospective clients the power of strong content.
  • Collaborate with fellow writers. Review, refine, and elevate each other’s work until the final product shines.

Requirements

  • Experience: 5+ years of professional writing experience, ideally in an agency. Degree in a related field (or equivalent professional/military experience).
  • Expertise: Strong knowledge of web content strategy, UX writing, content design for component-based pages, and working familiarity with digital marketing copy (email, ads).
  • Creativity: A fresh thinker who brings original ideas to the table.
  • Versatility: Skilled at adapting writing style for different industries, brands, and audiences.
  • Tech-savvy: Comfortable with CMS platforms like WordPress, Drupal, and Sitecore.
  • Project management: Proven ability to juggle tasks, deadlines, and details without losing quality.
  • Team player: Collaborative, open to feedback, and always contributing in a positive way.
  • Precision: Strong grammar, editing, and attention to detail.
  • Nonprofit knowledge: Familiarity with nonprofit content and fundraising strategies.

Preferred

  • SEO chops (keyword research, tools like SEMRush or Ahrefs).
  • Interest in AI trends and prompt engineering.
  • Experience working in a content management tool like GatherContent, Slickplan, or Bynder Content Workflow.

Benefits

  • Salary range $82,500 - $105,000 per year (dependent upon experience & skills).
  • A collaborative, supportive team environment.
  • Flexible work schedule, including remote work options.
  • A beautiful office in Washington D.C., where local staff go to the office 2x/week.
  • Opportunities for professional growth and skill development.
  • Exposure to a variety of industries, with a strong focus on nonprofits.
  • Competitive salary and room for advancement in marketing and web teams.
  • Access to training, conferences, and networking opportunities.
  • We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at the office.
  • We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:
Interactive Strategies logo

Interactive Strategies

Interactive Strategies is a full service digital agency whose strength lies in understanding the complex relationship that exists between strategy, design, content, usability, technology and marketing. By addressing each of these areas equally, we create meaningful web experiences that provide a measurable return for our clients. Each principal at Interactive Strategies comes from a large agency background where they helped shape online strategies for leading firms, including First USA/Bank One, DuPont, Accenture, Bacardi, Budget/Avis, Royal Caribbean, Ford and more. Now working together, each member of Interactive Strategies’ team is committed to providing superior client service and attention to detail.

Founded in 2001
Washington, District of Columbia, USA
90 employees (33 in marketing)

Salaries

Posted range

$83K/yr – $105K/yr

Taken straight from the job posting.

See all Interactive Strategies salaries

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$37.2K
Traffic Source Mix
Search
29.3%
Direct
50.3%
Referral
6.3%
Social
7.7%
Paid
1.3%

Headcount Trend

Current headcount: ~90
Interactive Strategies logo

Senior Web Content Strategist

Interactive Strategies · District of Columbia, USA · Hybrid