Responsibilities

• Create high-performing, shareable content across multiple platforms (short-form posts, threads, scripts, hooks, captions)
• Develop viral hooks, headlines, and storytelling formats that drive engagement
• Rapidly iterate on content based on performance data
• Collaborate with founders, marketing, and design teams to align content with brand voice
• Stay on top of trends, memes, and platform algorithm changes
• Repurpose long-form content into viral short-form formats
• Analyze metrics (views, shares, retention, CTR) and refine strategy accordingly
• Build and maintain a consistent brand voice that resonates with target audiences

Requirements

• 4–7+ years of experience in content writing, social media, or growth-focused roles
• Proven track record of creating viral content (must include portfolio or links)
• Deep understanding of at least one major platform (X, TikTok, LinkedIn, Instagram)
• Exceptional writing skills with strong attention to tone, pacing, and clarity
• Ability to write quickly without sacrificing quality
• Strong intuition for what makes content shareable and engaging
• Experience working in fast-paced startup or creator environments

Preferred

• Experience writing for founders, CEOs, or personal brands
• Background in copywriting, journalism, or storytelling
• Familiarity with analytics tools and content dashboards
• Basic understanding of video scripting and editing workflows

Benefits