Responsibilities

• Produce short-form video content for platforms like Meta (Facebook/Instagram), TikTok, and YouTube
• Create and edit 10–20+ new video assets per week across multiple concepts and angles
• Develop scroll-stopping hooks, narratives, and storylines
• Translate marketing strategy into high-performing creative
• Continuously test and iterate content based on performance data
• Collaborate with marketing and media buying teams to align creative with campaign goals
• Work with the company’s raw footage and approved assets to create compelling ads
• Maintain consistency with brand while adapting content for different audiences (parents vs athletes, etc.)
• Leverage AI tools to increase speed and efficiency — without relying on them as a crutch

Requirements

• Strong video editing skills (Premiere Pro, Final Cut, CapCut, or similar)
• VFX/CGI experience
• Use of AI tools such as Nano Banana, Seedance, etc.
• Deep understanding of storytelling and pacing
• Ability to create content that feels native, not overproduced
• Experience producing short-form, social-first content
• Strong understanding of brand voice and messaging
• Experience creating content for paid media (Meta, TikTok, YouTube)
• Understands: Hooks
• Retention

Preferred

• Experience in sports, baseball, or athlete-focused brands
• Understanding of athlete/parent psychology in performance products
• Motion graphics experience
• UGC-style content creation experience

Benefits

• Work on a brand focused on performance, innovation, and growth
• Be part of a team that values results over vanity metrics
• Opportunity to shape and scale a high-performance creative engine
• Fast-moving environment with real impact on business outcomes