Responsibilities

• Develop and own the overarching social strategy for the client across US and Global markets, spanning Paid Social, Organic Social, Influencer, Affiliate Creator, Social Commerce, and Social Operations
• Help drive connection especially between Paid Social and Influencer programs and teams, with a focus on lower funnel consideration and sales
• Lead the creation of integrated social campaign frameworks that ladder up to brand and business objectives, ensuring consistency across multiple sub-brands and workstreams
• Translate brand positioning and audience insights into compelling, channel-native social programs that drive awareness, consideration, and conversion across the full customer lifecycle
• Stay ahead of emerging platforms, formats, and cultural trends, proactively recommending innovation opportunities to keep Samsung at the forefront of social
• Serve as the primary senior point of contact for the client's social marketing leadership, building trusted advisor relationships with VP+ and C-suite stakeholders
• Communicate complex social strategies and performance narratives clearly and persuasively to senior executives, translating data into business impact
• Partner with clients to align social investment priorities with broader marketing and business goals, facilitating executive-level planning sessions and QBRs
• Navigate matrixed client organizations with confidence, driving alignment across sub-brands, local/regional markets, and global teams
• Leverage proprietary audience data, social listening tools, and first-party signals to inform go-to-market strategies and audience targeting approaches

Requirements

• 15+ years of experience in social media strategy and marketing, with at least 5 years in a senior leadership role at an agency or brand driving growth in social strategy and operations
• Proven track record managing large, complex accounts in Telco, Consumer Electronics, or Retail
• Skilled with working inside of platforms like Epsilon (data), Influential (influencer), Sprinklr (social CMS)
• Working experience with tools like Audiense, Pulsar, GWI and MRI for deep audience analysis and trends
• Deep expertise across Paid Social, Organic Social, Influencer/Creator marketing, Social Commerce, Affiliate Creators, and Social Measurement
• Strong command of data, analytics, and attribution methodologies with hands-on experience using social listening and measurement platforms
• Exceptional executive communication and presentation skills, with the ability to influence and inspire at the C-suite level
• Demonstrated ability to lead and develop high-performing teams in a fast-paced, matrixed environment
• Experience working across large scale global and regional social programs

Preferred

• Ideal candidates bring experience in Telco, Consumer Electronics or Retail

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)