Responsibilities

• Brand Vision & Cultural Leadership: Define and evolve the brand platform and protect the Teremana voice and identity.
• Experiential Marketing & Brand Activation: Lead national activations, events, and partnerships that drive trial and depletions.
• Brand to Bottle: Connect brand storytelling to retail execution and commercial performance.
• Modern Discovery & AdTech: Ensure presence across modern discovery platforms and build a high-performing media ecosystem.
• Growth Strategy & Innovation: Shape long-term growth, portfolio expansion, and innovation strategy.
• Leadership & Organization: Build and lead a world-class marketing organization.

Requirements

• 15+ years of marketing leadership experience, including executive roles.
• Proven ability to scale consumer brands while maintaining cultural relevance.
• Deep experiential chops: sponsorships, festivals, hospitality, the works. At consumer scale, with commercial outcomes you can name.
• Strong leadership presence with the ability to influence at the executive level.
• Experience across modern marketing channels and data-driven decision making.

Preferred

• The best marketing doesn’t interrupt culture. It contributes to it.
• There’s no daylight between brand and commercial. Storytelling that doesn’t move bottles isn’t strategy; it’s a hobby.
• You’re as fluent in a retail-media dashboard as you are in a creative brief. You expect your team to be the same.
• You lead with mana. Warmth and gratitude are not soft skills around here. They’re how we win.

Benefits

• Comprehensive healthcare, dental, and vision benefits.
• 401(k) retirement plan.
• Opportunities for career growth and development within a dynamic and fast-paced environment.
• Joining a brand strongly committed to quality, sustainability, and responsible sourcing
• Opportunity to shape a globally recognized premium brand