Senior Vice President, Marketing at Shelby County State Bank | Harlan, IA

Senior Vice President, Marketing

Harlan, IA (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive strategic marketing leadership for a regional bank, aligning brand, growth goals, and multi-channel campaigns.

Own the marketing strategy and brand evolution with executive alignment
Must-have: 10+ years of marketing leadership
Standout: Direct leadership of top Marketing VP and cross-functional growth focus

Strategic Marketing Leadership: Partner with executive leadership to shape and execute marketing strategies aligned with SCSB’s strategic priorities
Translate business objectives into clear, actionable marketing plans that support organizational growth
Lead and evolve SCSB’s brand identity: Family. Service. Community.
Ensure consistent, market-relevant messaging across all communities and channels
Strengthen the bank’s community presence while aligning branding with growth initiatives
Oversee a multi-channel marketing strategy spanning digital, community engagement, and targeted outreach
Ensure content and campaigns effectively support brand awareness, customer education, and product growth
Align marketing initiatives with loan growth, deposit growth, and customer acquisition and retention goals
Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness and business impact
Collaborate with lending and retail teams to support growth efforts across markets