Senior Vice President, Marketing at SHELBY COUNTY STATE BANK | Harlan, IA

Senior Vice President, Marketing

Harlan, IA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive marketing strategy and brand for Shelby County State Bank as SVP, aligning brand, growth, and community presence.

Own the multi-channel marketing strategy and brand stewardship to drive growth across loans, deposits, and customer relationships.
Must-have: 10+ years of marketing leadership in financial services or relationship-driven industries.
Standout: Executive presence and ability to influence executive leadership across strategic initiatives.

Serve as strategic marketing leader aligning brand, messaging, and marketing with strategic direction.
Partner with executive leadership to translate strategic priorities into actionable marketing plans that support growth across loans, deposits, and customer relationships.
Steward of SCSB’s brand – Family. Service. Community. – ensuring marketing efforts are cohesive, forward-looking, and aligned with the bank’s long-term vision and community focus.
Lead and evolve SCSB’s brand identity: Family. Service. Community.
Ensure consistent, market-relevant messaging across all communities and channels.
Strengthen the bank’s community presence while aligning branding with growth initiatives.
Oversee a multi-channel marketing strategy spanning digital, community engagement, and targeted outreach.
Ensure content and campaigns effectively support brand awareness, customer education, and product growth.
Align marketing initiatives with loan growth, deposit growth, and customer acquisition and retention goals.
Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness and business impact.