Senior Vice President of Marketing & Creative

Responsibilities

• Strategic Leadership & Brand Stewardship: Define long-term brand strategy while actively championing and operationalizing the global vision across all channels, ensuring that all external brand touchpoints consistently embody Fossil’s core brand attributes: Show up real, Win together, Hustle with heart, and Imagine what’s next.
• Strategic Leadership & Brand Stewardship: Serve as a Growth Driver responsible for targeting double-digit sales CAGR while protecting profit, effectively selling marketing as a high-return investment to executive leadership, including the CEO and CFO.
• Strategic Leadership & Brand Stewardship: Balance a strong global vision with regional execution, partnering closely with regional teams to ensure local market nuance and responsibility are integrated into overall strategic plans.
• Go-to-Market (GTM) & Integrated Marketing: Orchestrate agile Go-to-Market (GTM) processes in collaboration with product development, merchandising, finance, sales, and regional leadership to ensure high speed-to-market and commercial success.
• Go-to-Market (GTM) & Integrated Marketing: Lead through influence across cross-functional partners, including sales, finance, CDIO/data and analytics teams, to drive integrated strategies that connect physical, digital, and experiential touchpoints.
• Go-to-Market (GTM) & Integrated Marketing: Incorporate environmental design, visual merchandising, and store design into integrated marketing efforts to maintain holistic visual identity and brand resonance across all physical and online spaces.
• Creative Services & Production Excellence: Transform the Creative Services organization into an agile content engine, leveraging modern AI production tools to remove friction, increase speed-to-market, and adapt to rapidly evolving consumer trends.
• Creative Services & Production Excellence: Lead creative direction across video, photography, digital design, environmental design, and visual merchandising, ensuring high aesthetic standards and operational change management.
• Creative Services & Production Excellence: Champion creative innovation, utilizing new platforms and technologies to keep the Fossil brand visually distinct and competitive.
• Modernized Outreach: Social, PR & Cultural Strategy: Drive cultural relevance and velocity by anticipating cultural movements, rapidly pivoting marketing initiatives, and cultivating an active community of creators, influencers, and passionate Fossil brand fans.

Requirements

• 15+ years of progressive marketing leadership experience within global fashion, accessories, or lifestyle brands.
• Proven track record of managing large-scale, complex marketing organizations within a matrixed environment.
• Proven ability to transform creative functions into high-velocity content engines using modern tools, AI technology, and agile workflows.
• Deep experience in digital transformation, social-first strategies, and PR/cultural programming.
• Strong executive presence with demonstrated capability to lead through influence across finance, CDIO/analytics, sales, and regional teams.
• Analytical fluency with a history of connecting marketing activities to tangible business outcomes like sales, brand health, and customer acquisition.

Preferred

• Strategic Thinking & Visionary Leadership
• Cross-Functional Influence & Collaboration
• Executive Presence & Communication
• Consumer-Centric Brand Building
• Analytical Decision-Making & Financial Acumen
• Innovation & Creative Management