Responsibilities

• Revenue Enablement: Ensure marketing is directly connected to commercial outcomes — pipeline, new bookings, and retention. Build and maintain the marketing infrastructure that the paid media, GTM, and channel sales teams depend on: campaign assets, landing pages, conversion copy, product messaging, and sales enablement materials. This is the year-one priority above all else.
• eCommerce Marketing Support: Partner with the paid media and GTM teams to produce the creative and content assets that power paid media campaigns, eCommerce landing pages, and digital acquisition funnels across the portfolio. Greg's team owns the asset quality; the paid media and GTM teams own the distribution and spend.
• Channel & Enterprise Marketing: Develop and execute partner enablement programs, co-marketing initiatives, and field marketing activity supporting the channel and enterprise sales motion — a critical channel for the business.
• Customer Marketing: Build and run lifecycle marketing programs targeting existing subscribers — renewal communications, upsell and cross-sell campaigns, onboarding sequences, and reactivation programs in coordination with the GTM team's lapsed customer initiatives.
• Content & SEO: Build a content program that drives organic discovery, supports the buyer journey across B2B and B2C segments, and builds brand authority across each product category. Content must be connected to commercial intent — not awareness for its own sake.
• Creative Excellence: Lead in-house creative production to a consistent standard of quality across all campaign assets, product collateral, and brand materials. Establish and maintain brand standards across the portfolio that paid media and GTM teams can apply to their work.
• PR & Corporate Communications: Own external communications including press relationships, executive visibility, and crisis communications. Includes integration of Corporate Communications into the broader marketing function.
• Team Leadership: Lead, develop, and grow a marketing team across multiple functions and geographies.