Responsibilities

• Develop and implement marketing strategies that effectively markets Cabarrus County as a leisure destination and advocates the importance of tourism for the local economy.
• Develop the annual marketing plan, which includes advertising, communications and public relations, digital media, collateral materials, website development and enhancement and social media opportunities.
• Develop and implement communications and media strategies that successfully deliver information and key messages to target audiences.
• Serve as the primary steward of the Explore Cabarrus destination brand and ensure consistency across all marketing and communications channels.
• Establish and maintain marketing agency efforts to include selection and review of creative, paid media, and public relations agencies.
• Analyze campaign performance, visitor data, market research, and tourism analytics to optimize marketing effectiveness and ROI.
• Works with Senior Vice President of Sales and Services to develop strategies to market Cabarrus County to group meeting planners and rights holders.
• Builds monthly marketing reports and makes monthly presentations to the Convention and Visitors Bureau Board of Directors on the Bureau’s marketing and communications strategies and activities.
• Make presentations to local elected officials during municipal meetings as well as partners and stakeholders during partner events.
• Responsible for overseeing a three-person marketing team including selection, onboarding, development, priorities, and workflows.

Requirements

• Bachelor’s degree in marketing, communications, public relations, tourism, hospitality management, business administration, or an equivalent combination of education, training and expertise.
• Demonstrated leadership experience (minimum five to eight years) within a destination marketing organization, convention and visitors bureau, or related hospitality and tourism sector required.
• Experience must include strategic planning, marketing development, communications and management.
• Willingness and ability to work weekends and evenings and be accessible to staff, agencies, clients and constituents while off duty as needed.
• Possess excellent written, oral, grammatical and communication skills.
• Experience with digital marketing platforms, analytics tools, CRM systems, and social media strategy.
• Passion for tourism, hospitality, and community promotion.
• Innovative mindset with the ability to adapt to changing market conditions and consumer behaviors.
• Some travel is required.
• This position is fully in-office and is not eligible for remote or hybrid work arrangements.

Benefits

• The Cabarrus County Convention and Visitors Bureau offers an excellent benefits package that includes a defined pension plan, 401k, 100% paid employee-only health insurance coverage, and generous amounts of paid leave and holiday time.