ASSOCIATE MANAGER, BRAND COMMUNICATIONS
CELLA
USA (Remote)
$30/hr - $35/hrIn-houseContractMid level3+ years exp.
16 hrs ago
Senior Vice President, Integrated Communications
Detroit, MI (On-site)
$144K/yr – $200K/yrSenior Level12+ years expFull time
Posted 4 months ago
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Job Summary
Lead earned-first, integrated communications for a complex, multi-agency account with global scope.
- Own strategy for earned media, influencer programming, and social amplification.
- Must-have: Deep earned media expertise plus influencer strategy and social amplification.
- Standout: Experience leading multi-agency teams across geographies.
Job Description
Responsibilities
- Serve as the earned ecosystem authority on the account - setting the strategic direction for earned media, creator/influencer programming, and social amplification
- Design integrated campaign architectures with a strong earned spine, ensuring PR and creator-led thinking shapes -rather than follows - the broader communications plan
- Oversee the development of compelling, shareable narratives across owned, earned, and social channels that drive measurable awareness and engagement
- Act as the primary day-to-day senior client partner, building deep relationships across a complex stakeholder network including brand and product communications, and marketing leadership
- Navigate a multi-agency environment with confidence, advocating for earned-first thinking while collaborating effectively across creative and media partners
- Counsel senior clients through complexity - whether that's a brand challenge, a product launch, a cultural moment, or a reputational issue - with calm authority and strategic clarity
- Own the health and growth of the account, identifying expansion opportunities and proactively addressing risks
- Lead and inspire a cross-functional team - including earned media specialists, creators, social strategists, and account staff - fostering a culture of creative ambition and operational rigor
- Coordinate across multiple workstreams and time zones, ensuring integrated delivery against ambitious campaign timelines and client budgets
- Mentor and develop junior talent, building the next generation of earned and integrated communications leaders
- Partner with analytics leads to define measurement frameworks that demonstrate the business impact of earned and integrated programming
Weber Shandwick
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms
Traffic Signals
Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%
Headcount Trend
Current headcount: ~4.4K
Marketing Team
Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
36
People
Marketing Leadership
Anisha Ahluwalia
Global Chief Marketing Officer
At the company for 10 years 5 months
Caren Oppenheim
Senior Vice President, Brand Content Strategy
At the company for 4 years 1 month
Hee Suk Ko
Vice President, Business Marketing
At the company for 9 years 7 months
Dov Hoffman
Vice President, B2B Marketing
At the company for 3 years 11 months
