Responsibilities

• Day to day, your role will include:
• You’ll work on a Power of One brand and develop high‑level strategic plans, effectively leverage cross‑functional teams, and influence senior clients through your deep expertise in membership, loyalty, personalization and e-commerce. You understand how marketing drives measurable business outcomes, and you’ll champion a performance‑driven culture across the team and client engagements.
• Serving as a senior strategic advisor to clients, eloquently articulating our point of view on digital business, membership, loyalty marketing, e-commerce, and personalization—keeping clients informed on industry trends, emerging platforms, and evolving consumer expectations
• Leading membership acquisition and retention strategy, including the development of programs that deepen customer relationships, extend to new audiences, increase lifetime value, and drive sustained growth through data‑driven engagement
• Scaling personalization efforts across the business, partnering with strategy, data, media, technology, and creative teams to operationalize personalization at speed and at scale across channels
• Building and growing trusted, senior‑level client relationships, with the credibility to influence decision‑makers and the business acumen to connect marketing initiatives to commercial impact
• Developing insight‑driven, integrated marketing programs that balance brand and performance objectives, leveraging expertise across media, CRM, e-commerce, and emerging digital experiences
• Driving a performance‑oriented culture, setting clear goals and expectations, using data and measurement to assess impact, drive performance insights and optimize work. And driving an experimentation agenda that delivers measurable results.
• Delivering compelling client presentations, providing recommendations that are concise, actionable, and grounded in both strategic insight and measurable outcomes
• Connecting clients to broader agency intellectual capital, bringing best practices, frameworks, and proven approaches—particularly in loyalty, personalization, and customer experience—to every engagement

Requirements

• 10+ years of experience in integrated marketing, digital, CRM, loyalty, or customer experience leadership—including agency experience and strong exposure to, or experience within, client-side organizations.
• A refined understanding of how marketing, creative, strategy, media, technology, data, and analytics work together to power personalization and performance
• Deep knowledge of loyalty, retention, and customer lifecycle marketing, with experience applying data and insights to influence strategy and execution
• Superior analytical, strategic thinking, communication, and presentation skills, with comfort operating at the C-suite level
• Extensive marketing expertise across channels, including mobile, social, and emerging digital platforms
• A proven ability to grow and deepen existing client relationships while identifying new opportunities for expansion
• Bachelor’s degree required; MBA strongly preferred
• - A demonstrated passion for marketing, customer experience, and loyalty, with a history of delivering work that drives both brand strength and business performance.
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Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, particularly for ideation, research, personalization, and content development

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.