Senior Vice President, GEO and Emerging Search

New York City, NY

$140K/yr – $295K/yrSenior Level12+ years exp

Posted 2 weeks ago

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Job Summary

Own GEO and Emerging Search leadership with a focus on strategy, ROI measurement, and cross-functional impact in healthcare media.

Growth Infrastructure: Define GEO strategy and measurement models to prove ROI across client portfolios.
Leadership & Talent: Build and mentor the SEO/GEO team, align with cross-department goals and client needs.
Thought Leadership & Partnerships: Shape industry POVs, speak at major forums, deepen client relationships with strategic partnerships.

Job Description

Oversee the comprehensive development, continuous evolution, and agile management of all SEO, GEO, and emerging search strategies across the agency, pioneering innovative processes that future-proof our capabilities and client success.
Propel CMI's leadership in the rapidly evolving landscape of Generative Engine Optimization (GEO) and AI-driven search, proactively identifying and capitalizing on opportunities that redefine organic discoverability.
Spearhead the conceptualization, authorship, and dissemination of compelling POVs, case studies, and industry insights in SEO and GEO. Represent the organization as a distinguished speaker at high-profile public forums, conferences, and industry events.
Establish and own the advanced measurement frameworks that rigorously evaluate and demonstrate the ROI of GEO and other innovative strategies in the emerging search landscape.
Collaborate strategically with fellow Department Leads to identify and champion collective achievements, spearheading submissions for prestigious industry awards.
Take the lead in establishing CMI's Media Group’s authority in healthcare-specific GEO and SEO, setting the benchmark for excellence and strategic innovation within this specialized vertical.
Launch groundbreaking "firsts" in healthcare SEO, particularly leveraging cutting-edge AI opportunities. Lead comprehensive internal and external educational initiatives on critical algorithm shifts.
Act as a trusted senior advisor and strategic partner for key client relationships (existing and prospective), leveraging thought leadership to deepen partnerships and expand business opportunities.
Foster dynamic cross-channel collaboration with leads across Programmatic, SEM, and Social, effectively showcasing and amplifying the indispensable value of SEO and GEO within a holistic media ecosystem.
Assume full ownership of the department’s financial performance, strategically managing to ensure optimal profitability, sustainable growth, staffing, and client hour allocations.

CMI Media Group

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989

Philadelphia, Pennsylvania, USA

1.5K employees (258 in marketing)

www.cmimediagroup.com