Responsibilities

• Leadership in driving typically $25M+ in revenue, team sizes ranging from 30-50 people with multiple client stakeholders.
• Develop and implement strategies to ensure high client satisfaction and collaborate with other departments to ensure a unified approach to client experience.
• Establish and maintain strong relationships with key clients.
• Strategic CRM and digital marketing leadership to drive customer engagement and retention, with a deep understanding of the customer journey, leveraging data-driven insights to optimize communications, loyalty, and lifecycle marketing.
• Lead multi-track CRM and digital engagements, understand the interplay between, and ensure we are driving an impact when it all rolls up to client results.
• Work alongside the agency Strategy team to direct lifecycle and loyalty program customer strategies and optimization.
• Leverage knowledge of CRM and digital marketing best practices to make recommendations that will have the most impact to the client’s business and drive innovation.
• Lead cross-capability teams responsible for the customer engagement and messaging strategy, creative development, and execution of communications across multiple owned digital channels.
• Drive collaboration across Strategy, Analytics, and Technology execution teams on regular testing strategies, analyses, reporting, and optimization implementation.
• Work with cross-disciplinary teams and agency partners to drive integration of CRM and digital initiatives with other channels.

Requirements

• 15+ years of experience including driving growth for clients through CRM and digital marketing capabilities in an agency.
• Understanding of an omni-channel marketing ecosystem and customer-led marketing strategies.
• Experience leading development of campaigns with addressable/owned channels such as, email, push, SMS, web, direct mail and integrating them with other channels in collaboration with cross-functional teams and agency partners.
• Experience working with Marketing, Product, Data & Analytics teams along with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon, etc.
• Analytical mindset with the ability to interpret data and leverage knowledge of the CRM best practices to drive innovation across the business.
• Self-directed problem solver with excellent conflict resolution and communication skills.
• Proven ability to build and nurture client relationships.
• Experience leading complex projects and large teams.
• Ability to lead a client account portfolio of $25M+.
• Proven experience growing client accounts and agency revenue.

Preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances