Responsibilities

• New Business Leadership: Serve as the senior CRM and customer strategy expert in high-profile pitches and new business pursuits.
• Architect and present AI-powered, insight-driven solutions that win new business and drive client transformation.
• Solution Development & Innovation: Design and pilot innovative CRM products, frameworks, and service offerings that differentiate the agency in the marketplace.
• Identify and implement next-generation CRM offerings, platform integration, and data partnerships to elevate client CRM programs.
• Thought Leadership: Represent the agency at industry events, panels, and client forums; publish POVs on AI, CRM, and the future of engagement.
• Mentor and inspire internal teams on AI best practices, prompt engineering, and customer-centric thinking.
• Strategic Client Consulting: Advise clients on CRM transformation, AI adoption, journey orchestration, and dynamic personalization at scale.
• Translate complex business challenges into actionable, measurable, and AI-optimized CRM strategies.
• Team Leadership & Collaboration: Build and nurture a high-performing team of strategists, analysts, and AI solution architects.
• Foster a culture of innovation, experimentation, and continuous learning.

Requirements

• 15+ years in CRM, customer strategy, or data-driven marketing, with agency or consultancy experience preferred.
• Demonstrated expertise in CRM platforms, data & segmentation, AI-driven personalization, and marketing technology
• Proven success leading innovative CRM and engagement solutions, across all channels for major brands.
• Exceptional communicator and storyteller, comfortable in C-suite environments and pitch rooms.
• Thought leader in AI, customer engagement, and digital experience.
• Inspirational team leader with a collaborative, entrepreneurial spirit.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances