Senior Vice President, Creator Management

Responsibilities

• Executive Leadership & Vision - Define and execute the long-term vision for Creator Management across Influential. - Establish organizational goals, KPIs, operating frameworks, and workforce planning strategies. - Serve as the executive sponsor for creator operations, talent partnerships, and creator innovation initiatives. - Drive organizational scalability while maintaining operational excellence and quality standards. - Partner with executive leadership on annual planning, revenue forecasting, resource allocation, and business growth initiatives.
• Creator Operations Leadership - Oversee end-to-end creator campaign execution across all client portfolios and verticals. - Lead creator sourcing, vetting, negotiation, contracting, content development, and delivery operations. - Develop scalable processes that improve efficiency, speed-to-market, quality control, and creator satisfaction. - Ensure operational consistency across teams while maintaining flexibility to support diverse client needs. - Drive adoption of emerging tools, AI, automation, and technology to enhance creator operations.
• Talent & Industry Partnerships - Build and maintain executive-level relationships with top creators, talent agencies, management firms, and industry partners. - Represent Influential at industry events, conferences, and executive client meetings. - Identify strategic partnership opportunities that strengthen Influential's market position and creator network. - Develop frameworks for celebrity, macro-, mid-tier, and emerging creator partnerships.
• Commercial & Client Leadership - Partner with Sales and Client Management leaders to support business development efforts and high-value opportunities. - Provide strategic recommendations for creator programs during RFPs, RFIs, and new business pitches. - Act as an executive escalation point for complex creator, campaign, or client issues. - Ensure creator strategies drive measurable outcomes, client satisfaction, and profitable growth.
• Team Leadership & Development - Lead and mentor a high-performing organization consisting of VPs, Directors, Managers, and Creator Management professionals. - Foster a culture of accountability, innovation, collaboration, and continuous learning. - Develop leadership succession plans and career growth frameworks for the department. - Establish clear performance standards and operating expectations across all levels.
• Cross-Functional Partnership - Partner closely with Client Management, Creative, Strategy & Analytics, Performance Media, Commercial Operations, Legal, and Finance. - Ensure seamless alignment between creator strategy and overall client objectives. - Lead cross-functional planning processes for major campaigns and enterprise initiatives. - Champion best practices and operational consistency throughout the organization.

Requirements

• 12+ years of experience within influencer marketing, creator partnerships, talent management, social media marketing, digital media, or related fields.
• 7+ years of progressive people leadership experience managing large-scale, high-performing teams.
• Demonstrated experience leading creator operations at an influencer marketing agency, creator economy platform, talent agency, media company, or similar organization.
• Deep understanding of creator marketing, influencer economics, contracting structures, content workflows, and platform ecosystems.
• Extensive industry network including creators, managers, agents, entertainment partners, and brand stakeholders.
• Proven ability to lead organizational change and build scalable processes in a fast-growing environment.
• Strong analytical, operational, financial, and business planning capabilities.
• Exceptional executive communication and stakeholder management skills.

Preferred

• Experience overseeing teams of 30+ professionals across multiple organizational layers.
• Experience supporting Fortune 500 brands and enterprise-level marketing organizations.
• Familiarity with creator technology platforms, social analytics tools, and creator intelligence solutions.
• Experience working within agency holding companies or large marketing organizations.
• MBA or equivalent advanced professional experience.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.