Senior Vice President, Brand Strategy at Publicis Groupe Holdings B.V | New York City, NY | $180K/yr – $300K/yr

Senior Vice President, Brand Strategy

New York City, NY (On-site)

$180K/yr – $300K/yrSenior Level15+ years expFull time

Posted 2 months ago

Job Summary

Own and steer oncology brand strategy with cross‑functional influence, shaping the strategic narrative and long‑term roadmaps while translating clinical and competitive dynamics into clear action for both HCP and patient audiences.

Brand strategy and narrative ownership across oncology portfolios.
Senior advisory role guiding cross‑functional teams through workshops, client conversations, and research‑informed decisions.
Integrated delivery with Creative, Account, Medical, and Analytics to ensure actionable, compliant execution grounded in strategy.

Job Description

Responsibilities

Lead brand strategy across one or more oncology brands, indications, or portfolio segments, serving as the strategic authority for the work.
Own the core strategic narrative, including positioning, segmentation, target definition, brand architecture, and long‑term roadmap development.
Translate complex clinical, competitive, and market dynamics into clear, actionable strategic direction.
Ensure all downstream work—creative, messaging, channels, and experiences—remains grounded in a coherent and defensible strategy.
Act as a senior strategic advisor to brand, marketing, and cross‑functional client team members.
Proactively anticipate client needs, identify white space, and surface opportunities to strengthen brand performance.
Lead high‑stakes conversations, workshops, and presentations with confidence and credibility.
Partner with client teams on qualitative and quantitative research efforts and apply insights appropriately to brand decisions.
Work in close partnership with Creative, Account, Experience, Medical, and Analytics teams to deliver integrated brand solutions.
Guide and inspire creative teams through clear briefs, focused problem definition, and ongoing strategic stewardship.

Requirements

15+ years of experience in brand strategy within a pharmaceutical marketing agency, management consultancy, or closely related environment.
Significant experience leading oncology brands or portfolios; comfort navigating complex therapeutic categories is essential.
Proven ability to own and defend brand strategy with senior, enterprise‑level clients.
Deep understanding of pharmaceutical marketing across HCP and patient audiences.
Strong experience guiding insight development, brand planning, launch strategy, and lifecycle management.
Exceptional storytelling and presentation skills—able to simplify complexity without losing rigor.
A collaborative leadership style that builds trust, accountability, and momentum.
Experience managing and developing high‑performing strategy teams.
Comfort operating in embedded, fast‑moving, highly accountable client environments.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com