Senior Vertical Marketing Specialist at WASH | Miami, FL

WASH

Senior Vertical Marketing Specialist

Miami, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive vertical marketing for multifamily route laundry, owning lead gen, lifecycle, and retention to grow property onboarding and lifetime value.

Own lifecycle and retention programs that boost engagement, satisfaction, and long-term value.
Must-have: Five years in vertical or B2B marketing with cross-market experience.
Standout: Collaboration with sales, operations, and analytics to scale pipeline.

Job Description

Responsibilities

The Senior Vertical Marketing Specialist will drive growth and retention across our core route laundry customer segment.
The focus will be on growing and retaining multifamily customers that sign long-term leases for our full-service laundry room management.
This role is responsible for planning and executing lead generation, lifecycle, and field marketing initiatives that support new customer acquisition, property onboarding, and long-term retention.
You will use market by market insights, performance data, and customer feedback to design campaigns that reach property decision makers and residents across digital, onsite, and in person touchpoints.
Working closely with sales, operations, and analytics teams, you will turn data driven insights into scalable programs that fuel pipeline growth and maximize lifetime value across assigned markets.
Plan and execute vertical specific lead generation programs to drive new property and customer acquisition
Develop geographic specific positioning, messaging, and value propositions that resonate with target decision makers and end users
Own lifecycle and retention marketing initiatives that increase engagement, satisfaction, and long-term value within multifamily accounts
Partner with sales teams to generate qualified pipeline through targeted campaigns and market-based programs
Plan and execute integrated campaigns and A/B testing for digital, paid search, onsite, field, trade show and partner supported initiatives
Create and maintain scalable marketing playbooks, campaign frameworks, and execution toolkits
Track and report on key metrics including lead volume, conversion rates, retention, and return on marketing investment

Requirements

Five years of experience in vertical marketing, segment marketing, or B2B marketing
Marketing experience to multifamily, property management, facilities, or local service-based businesses
Familiarity with CRM, marketing automation, and attribution tools

Preferred

Experience in route based or field service businesses
Experience working with geographically distributed markets or regional program
Experience supporting sales teams with vertical specific materials

WASH

Apartment owners, property managers and college administrators trust WASH to deliver hassle-free laundry room management, innovative technology, and reliable service with a focus on sustainability. We pride ourselves on our responsiveness, unmatched service and the long-standing partnerships we have forged with our customers since 1947. • Through digital solutions and connected rooms, WASH delivers convenient payment and service options to residents while also providing real-time data and automation to empower management decisions. • Our employees are our greatest asset. That’s why our average employee tenure is more than nine years.• Sustainable business practices like putting people first and proactive steps towards reducing our carbon footprint have kept us in business for 75 years and position us for the next 75.The result is an enhanced laundry experience, improved resident satisfaction, smarter operations and greater profitability. To learn more about WASH, visit wash.com.

Founded in 1947

Torrance, California, USA

591 employees

www.wash.com